Grassroots Cannabis

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Marketing and Outreach Manager

Outreach | Gaithersburg, MD | Full Time

Job Description

Maryland Marketing & Outreach Position

Title: Marketing and Outreach Manager

Company: Herbology is a medial cannabis dispensary located in Gaithersburg, Md.

Description of role: The right candidate for this position will be a self-starter who is patient centered. The marketing and outreach manager will be responsible for raising awareness of the dispensary in the community, driving traffic to the dispensary and all communication, as well as outreach and messaging to the community. Person should be interested in all facets of the business, as they may be asked to assist with in-store responsibilities. This is a full-time position with benefits.

Qualifications: The ideal person for this position has a bachelor’s degree and a minimum of 2-3 years’ experience in marketing and outreach.


·         Developing marketing strategy

·         Event planning and execution

·         Local advertising (where allowed)

·         Follow up with all phone inquiries for patient cards

·         Increase and manage patient count

·         Host patient sign up events in the dispensary and community

·         Weekly census reports of all new patients

·         Creating a personalized experience for all patients and caregivers

·         Assist with social media presence and other task related to digital media

·         Weekly patient emails

·         Manage a direct mail program with monthly

·         Identify and execute marketing and adverting opportunities

·         Set up community presentations

·         Educate healthcare community

·         Attend external outreach, networking, and vendor fair events

·         Plan monthly wellness events

·         Staying current with inventory and cannabis knowledge