Product Marketer

About GiveGab

GiveGab is the #1 digital solution for Giving Days and year-round fundraising tailored to cause-based organizations, community foundations, education institutions, hospital foundations, and public media outlets. GiveGab offers a complete suite of products and services that make online fundraising easy, enjoyable, and effective.   **Although this position indicates the location in Ithaca, NY we support employees working remotely with mandatory in-person meetings as necessary. 

Every GiveGab employee works to support our company’s core mission to create more happy nonprofits.  We accomplish this by providing our customers with a product they love, helping them engage the supporters they need and being the partner they deserve.

Product Marketer 

The Product Marketer’s primary role is in product education for all of our GiveGab products and through a variety of mediums to help cultivate new customers and provide education to current GiveGab users. The ideal candidate will have a background in marketing, product education, technical support, and/or specific insights into digital fundraising for nonprofits. 

Responsibilities

• Work with the Marketing team to implement a product education strategy that helps cultivate leads and provide up-to-date information to customers

• Collaborate with product management and marketing to develop product positioning and messaging

• Help plan and implement the launches of new products and releases of existing products

• Understand and support our marketing and sales channels and help develop tools and collateral materials

• Research competitor products and materials to help inform our product marketing tactics and provide answers to relevant followup questions 

• Collaborate on customer acquisition strategies through product education and promotional distribution

• Host monthly product demonstrations for our customers and invite key members from each product team to help answer questions

Requirements

• Bachelor's Degree and/or relevant experience

• 1+ years working in marketing, digital technology, or customer service

• Tech-savvy and great at problem-solving 

Bonus Skills

• High determination to take initiative on projects with a self-starter work ethic 

• Experience working with a content management system like HubSpot or Marketo 

• Prior experience working with Salesforce or Intercom

• Eagerness to go above and beyond in your role  

• Experience working or offering services within the nonprofit sector