Marketing Coordinator

About GiveGab

GiveGab is the #1 digital solution for Giving Days and year-round fundraising tailored to cause-based organizations, community foundations, education institutions, hospital foundations, and public media outlets. GiveGab offers a complete suite of products and services that make online fundraising easy, enjoyable, and effective.   **Although this position indicates the location in Ithaca, NY we support employees working remotely with mandatory in-person meetings as necessary. 

Every GiveGab employee works to support our company’s core mission to create more happy nonprofits.  We accomplish this by providing our customers with a product they love, helping them engage the supporters they need and being the partner they deserve.

Marketing Coordinator

The Marketing Coordinator’s (Sales Development Representative) primary role is in prospect research, qualification, and cultivation to drive qualified leads into the sales funnel. The ideal candidate will have a background in marketing, communication, sales, and/or specific insights into the nonprofit fundraising industry. 

Responsibilities

• Work with the Marketing Director and Digital Marketing Manager to implement a lead qualification strategy that identifies the best candidates to cultivate for sales 

• Create email campaigns and creative outreach strategies to prospects that drive more qualified leads through the sales funnel

• Research, contact and qualify leads that come through our various marketing and support channels

• Engage with new prospects via Intercom, HubSpot, and email 

• Research current leads to gather important information to hand off to the sales team

• Collaborate on customer acquisition strategies through digital marketing and communication channels

• Work with the Digital Marketing Manager to help create and maintain inbound lead workflows within GiveGab’s CRM and demo management tools

• Collaborate directly with the sales team to connect them with qualified leads, and establish Sales Qualified Appointments

Requirements

• Bachelor's Degree and/or relevant experience

• 1+ years working in marketing, sales, or customer service

• Tech-savvy and great at problem-solving 

Bonus Skills

• High determination to take initiative on projects with a self-starter work ethic 

• Experience working with a content management system like HubSpot or Marketo 

• Prior experience working with Salesforce or Intercom

• Eagerness to go above and beyond in your role  

• Experience working or offering services within the nonprofit sector 

This is a non-exempt (hourly) position.