Senior Content Creator / Social Media Specialist
Marketing | Chicago, IL | Temp to Full Time
About FUNL Studio:
FUNL Studio brings experience, leadership, entrepreneurial drive, positive team dynamics, innovation, and fun (it’s in our name after all!). FUNL is founded by four partners that have over 80 years of combined experience building startups and working with large enterprises to validate and scale. We build products for innovation departments of Global 2000 companies and invest operationally in early-stage startups. Our team utilizes time-tested frameworks, strategic thinking, story-driven design, and rock-solid engineering to bring products to market for digital, IoT, and other emerging technology sectors. We are a fully remote organization that works across time zones and borders. We are located in Illinois, New York, Florida, and Serbia. Every member of FUNL is expected to bring a genuine entrepreneurial spirit and drive to the work. This is a remote contract role that can be freelance, part-time, or full-time. If you have the desire to do something meaningful and important, the urge to get better at your craft, and the desire to be self-directed, you should submit your resume to FUNL Studio. This is a remote contract role that can be, freelance, part-time or full-time.
Senior Content Creator / Social Media Specialist
FUNL is looking for someone who has extensive experience developing strategic, highly creative and effective social media content and digital marketing initiatives to work closely with our growth and product teams on digital and social strategies that will build our audiences. You will gather appropriate data to effectively set and optimize objectives, identify target audiences and action steps derived from performance metrics and insights to develop, produce, implement and measure strategies, concepts, tactics, and content plans that are coordinated with broader marketing and content initiatives.
The ideal candidate must be able to confidently handle driving strategy and have experience and expertise in email and in-app marketing platforms, automation, SEO/ASO, and PPC/Social advertising. There is a heavy emphasis on expertise in email and in-app marketing, but the role also requires the knowledge of all digital marketing channels.
Email & In-app
Manage email marketing campaigns and programs, including campaign setup, volume tracking, and multivariate testing
Own all customer segmentation and engagement strategies to drive increased traffic, conversion, and customer retention
Collaborate with internal team members on email executions weekly
Develop and execute demographic and behavioral-based cross-channel communications through email and in-app platforms
Manage the daily operation, production, and execution of marketing automation campaigns, workflows, and triggers to achieve key conversion points
Champion continuous improvement of the email development/deployment process including dynamic content, targeting, personalization, and template development
Continually optimize email and in-app message creative, deliverability, data hygiene, privacy, segmentation, and testing strategies
Researches latest trends and implements best practices across email and in-app platforms
Assist with tactical implementation of data integrations with ESP and in-app messaging platforms
Coordinates and creates specific SM content, and partner content across all of our social media channels
Writes and edits effective copy for various marketing campaigns
Creates original content to drive traffic, increase engagement, and deliver a consistent brand message/story via digital channels
Reporting, Tracking & Metrics
Develop and maintain KPIs and analytics including performance summary, multivariate testing, and conversion campaign tracking
Continually monitor SM performance and provide updates to the growth team and stakeholders
Provide strategic input on data collection and usage including the identification of data points to leverage and driving efforts for collection and integration
7+ years of experience in social media marketing and strategy preferably at a marketing/creative agency, or within the news or entertainment industry.
Experience leading social media strategic planning, creative development, and implementation processes.
Experience gathering and interpreting social media data.
Experience with influencer marketing and earned media strategies.
Experience in integrated marketing and in planning/buying paid media preferred.
Experienced in email marketing including best practices implementation, tracking, and email content creation.
Knowledge of SEO best practices
Experience with push/in-app marketing communication platforms
Experience building email automations and drip programs
Extensive copywriting and blog-writing experience
Continuous education and skill development.
Huge growth opportunities. Being a part of a quickly growing company in a growing industry, you have an opportunity to learn a lot and grow fast professionally.
Working with leading market technologies.
The professional, forward-thinking, and friendly international work atmosphere
FUNL Studios LLC is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.