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Communications and Marketing Manager

Marketing | West Bloomfield, MI | Full Time

Job Description

Job Description

Communications and Marketing Manager role description

The communications and marketing manager will develop and implement a 360 marketing and communications plan. This person will oversee and manage a team and work on: digital and content strategy, program, special events and email marketing, brochure and website content, design and updates and online store development and marketing. This person will also oversee, manage and update the CRM and internal database.

Accountabilities include but are not limited to:

  • Developing and implementing a 360 marketing and communications plan for FC.

  • Overseeing and managing the team creating engaging content about FC for the general public on social media, tracking closely engagement and improving ROI.

  • Communicating regularly with the FC community about updates via email and social media and improving engagement and response rate.  

  • Maintaining a consistent brand image throughout the websites, social media platforms and PR and marketing materials.

  • Overseeing and managing the team designing and writing content for marketing materials, program brochures, annual report and updating all websites regularly.  

  • Being part of a team and assisting with developing and managing marketing and communications for development initiatives: including: end of year campaign, annual dinner, walk 4 friendship, tribute campaign, personalized tribute, family funds and endowment campaign.  

  • Developing and managing all the event promotions including: speaker events, seminars, art shows, pop dinners and any event that FC is a partner in.

  • Developing and managing all the program promotions including: friendship house, after school, camps, schools, oak park, teens, volunteers, art and restaurant skills and any other program that FC does.  

  • Developing, managing and growing the online ecommerce store: including growing revenue, growing brand recognition and growing the product lines.

  • Overseeing and managing the team managing the CRM and database and keeping it up to date as well as creating reports and assisting with the regular mailers.

  • Participating in brainstorming sessions on new and special projects and developing and managing the communications and marketing aspect of it including: courage awards and other new and special projects.

  • Staying on top of communications and marketing trends and developing tools, processes and best practices for FC.

  • Being the main media contact for FC and reaching out to and pitching news stories to the media.  

About Friendship Circle:

The Friendship Circle is dedicated to integrating children and young adults with special needs more fully into the broader community. The program engages children and young adults with and without special needs in a full range of social activities and clubs. These diverse clubs allow children of all abilities to socialize in a large group setting while discovering new interests and exploring new hobbies! The Friendship Circle aims to enrich the lives of all participants through mutually advantageous interactions, creating lasting friendships, which consequently strengthen both the Jewish and greater community.

Required skills:

This job requires strong analytical and technical abilities and demands fast, but carefully thought-out results. Strong leadership and control of the work process from beginning to end is necessary. The job centers around developing new ideas, systems and technology, and also analyzing and improving on old ones. A high level of expertise is expected and the ability to spot and correct errors is important. Work must be done right and quickly, while always focusing on accomplishing the goal and demanding the highest quality work from coworkers and subordinates. Interest and energy focuses primarily on the work at hand, with negligible inclination for small talk or social involvement. The broad scope of the job demands a factual, direct and authoritative style of communication. Decision-making, though swift, is very calculated and singular, with little reliance on consensus or collaborating opinions. 

WordPress, Google Analytics, Google AdWords, Adobe Illustrator/InDesign.

Interested candidates should email a resume and three work references.