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Communications and Marketing Manager

Marketing | West Bloomfield, MI | Full Time

Job Description

Communications and Marketing Manager role description

The communications and marketing manager will develop and implement a 360 marketing and communications plan. This person will oversee and manage a team and work on: digital and content strategy creation, program, special events and email marketing, brochure and website content development, design and updates, and online store marketing. This person will also oversee the CRM and internal databases.

Accountabilities include but are not limited to:

  • Developing and implementing a 360 marketing and communications plan for FC.

  • Overseeing and managing the creative team and creating together engaging content for social media, and tracking closely engagement and improving ROI.

  • Communicating regularly with the FC community via email and social media and improving engagement and response rate.  

  • Maintaining a consistent brand image throughout the websites, social media platforms and PR and marketing materials.

  • Overseeing and managing the creative team and together designing and writing content for marketing materials, program brochures, annual report and updating all websites regularly. 

  • Developing and managing all the program and event promotions including growing attendance year over year both quantitatively and qualitatively 

  • Managing and growing the online ecommerce store including increasing revenue and growing brand recognition. 

  • Overseeing and managing the creative team and together managing the CRM and databases including updating the databases,  creating reports and assisting with the regular mailers.

  • Participating in brainstorming sessions on marketing and growing development initiatives and on launching special projects. 

  • Staying on top of communications and marketing trends and developing tools, processes and best practices for FC.

  • Being the main media contact for FC and reaching out to and pitching news stories to the media.  

About Friendship Circle:

The Friendship Circle is dedicated to integrating children and young adults with special needs more fully into the broader community. The program engages children and young adults with and without special needs in a full range of social activities and clubs. These diverse clubs allow children of all abilities to socialize in a large group setting while discovering new interests and exploring new hobbies! The Friendship Circle aims to enrich the lives of all participants through mutually advantageous interactions, creating lasting friendships, which consequently strengthen both the Jewish and greater community.

Required skills:

This job requires strong analytical and technical abilities and demands fast, but carefully thought-out results. Strong leadership and control of the work process from beginning to end is necessary. The job centers around developing new ideas, systems and technology, and also analyzing and improving on old ones. A high level of expertise is expected and the ability to spot and correct errors is important. Work must be done right and quickly, while always focusing on accomplishing the goal and demanding the highest quality work from coworkers and subordinates. Interest and energy focuses primarily on the work at hand, with negligible inclination for small talk or social involvement. The broad scope of the job demands a factual, direct and authoritative style of communication. Decision-making, though swift, is very calculated and singular, with little reliance on consensus or collaborating opinions. 

WordPress, Google Analytics, Google AdWords, Adobe Illustrator/InDesign.

Candidates must have a minimum of 3 years of professional relevant experience. To apply email a resume and three work references.