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SEO Specialist

Marketing | Boston, MA | Full Time

Job Description

SEO Specialist at LogoMix

 

Company Overview

As a company, LogoMix strives to grow all traffic, including organic traffic, in innovative and effective ways. Our focus is on scalability, sustainability and being Agile. If you’re a creative thinker who loves to learn new things and share your passion with other people, you will love your role here.  

As the SEO Specialist at LogoMix, you’ll have the exciting opportunity to drive optimization efforts for our website and create content that appeals to our target audiences online. You’ll own all aspects of this process, from writing high-quality content that ranks and generates referral traffic, to acting as our go-to expert on the latest search algorithm changes.

Leadership will look to you to develop and implement our technical requirements and analytics strategies, educate groups within the company on SEO, advocate for SEO best practices, and help develop a comprehensive and strategic roadmap for improving SEO on all LogoMix websites. If you are passionate about content and SEO and are looking for an exciting opportunity, we’d love to talk with you! 

About the Job:

  • Create and execute an SEO action plan (including backlink strategy) and goals for all LogoMix brands.

  • Create (or manage the writing of) appealing content that performs well across channels including Twitter, Facebook, blogs, and sites such as Inc.com and Entrepreneur.com.

  • Edit and polish blog posts from internal and external stakeholders.

  • Create (or project manage the creation of) other multimedia assets such as infographics, SlideShares, surveys, reports, photos, videos, etc.

  • Manage and expand content relationships with business and design publications.

  • Manage SEO performance tracking and analytics; produce weekly reports on SEO strategy execution and status.

  • Work with content/creative team members to ensure on-page, off-page and technical SEO best practices are implemented.

  • Perform regular site audits to ensure we’re using the latest Google search features, and are optimized for the right keywords.

  • Act as our in-house SEO expert by effectively communicating opportunities, risks, and best practices to the rest of the marketing team.

  • Provide SEO and web content support to other parts of the company for all ongoing web projects, including new product launches, page refreshes, analytics tools implementation, landing page creation, etc.

  • Conduct ongoing keyword research to inform content strategy.

  • Optimize existing content to attract the target audience.

  • Drive ongoing optimization efforts to meet campaign objectives including, but not limited to, keyword strategies, content strategy, conversion optimization, and landing page updates taking performance into account as well as industry evolution.

 


Experience/Qualifications 

  • Experience increasing traffic, improving brand and site visibility within major search engines, and increasing site authority through trusted and natural link building.

  • Demonstrated strong performance in prior roles and excellent project management skills.

  • Analytical skills to make specific, data-driven recommendations that consistently increase ROI.

  • Well-versed in the collection and analysis of data from multiple sources for actionable insights: Google Analytics, Webmaster Tools, Search Console, etc.


 

Requirements

  • A minimum of 3 years' experience in SEO, PR, or a combination of the two.

  • Bachelor’s degree required.

  • Willingness to learn in a fast-paced environment