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Sr. Manager, Retail Communications

Retail | San Francisco, CA | Full Time

Job Description

We’re FORMA. An incubator, accelerator, and curator of today’s beauty brands.

We celebrate, support, and seek those changing the world through creative expression. Each brand in our portfolio is thoughtfully selected, acquired, or created because of the products it offers, the stories it tells, and the beauty it spreads.

We’re a team made of: Equal parts thinkers and doers. Visionaries and operators. Strategists and creatives— we're united by a fierce entrepreneurial spirit. Our dive in, roll your sleeves up, get your hands' dirty approach to every project leads to extraordinary outcomes, and to some of the most popular beauty products on shelves today. We're a creative, professional, highly collaborative, seasoned, well-oiled team. We're in the business of beauty for a reason. There's nothing our team of 200+ people loves more than a good challenge, a great product, and the opportunity to make, celebrate, and spread beauty at scale.


Summary of Position:

The Senior Manager of Retail Communications is one of the main conduits between our Corporate and Retail populations, ensuring team-members are informed, engaged, and empowered. In role, they will be responsible for creating and maintaining the Retail communications calendar including editing, distributing and updating all global internal communications to U.S, Canada and Australia Morphe Retail stores, while advising the European Team. On top of maintaining the regular rhythm of information, the Retail Communications Senior Manager is also responsible for creating and supporting the delivery of executive presentations, speeches, talking points and conference content. They will develop and manage Retail Communications strategies, engagement and recognition programs.


 Principle Accountabilities: 

  • Develop and implement Morphe’s Global Retail communications strategy, defining processes and standards of communications to all levels of the field. Create cadence and vehicles of communications that ensure all populations have the means to effectively receive information as well as communicate and share ideas with each other. (15%)
  • Create, customize and distribute global communications to all US, Canada and Australia field teams, while advising the European Team, to keep teams inspired and engaged. Drive narratives around the Brand mission and initiatives to ensure Retail inclusivity and alignment on company goals. (10%)
  • Create and manage Retail cross-functional editorial calendar, communications and workload request processes and templates, and necessary systems to ensure a consistent message and direction is communicated to the Retail team. (10%)
  • Design and manage engagement and recognition programs in partnership with the Vice President of Retail Sales and Operations and input from the Brand and Education teams to engage stores through videos and store meetings, connecting them to company leaders and Brand partners, while introducing them to new initiatives and concepts. Maintain a pulse on communication and engagement trends and strategies for continuous Retail experience improvements. (15%)
  • Influence decisions and advise FORMA Brands department leaders, up to the executive level, by ensuring global Brand initiatives incorporate retail considerations and aligning Retail across all channels. Share ideas and feedback from the Retail teams that contribute to the overall success of the initiative, maximizing adoption and successful execution for the Retail teams. (15%)
  • Lead the annual Field Leadership Conference, which brings the Field Leadership teams together to drive engagement and alignment on company initiatives. Work alongside executive leadership on presentation content ensuring a cohesive conference theme and messaging. (10%)
  • Develop executive talking points, speeches, and memos, supporting the VP of Retail Sales and Operations. (5%)
  • Develop and manage methods of collecting and communicating 360 field and corporate partners feedback. (5%)
  • Create, edit, and wordsmith Store Policy and Procedures, ensuring all Morphe documents and communications follow Brand standards. Create FAQ’s and tools to support store teams in navigating complex initiatives and crisis management. (5%)
  • Manage bulletin board strategy and content, support retail store contest, swag and gratis programs. (5%)
  • Partner with the Global Communications team to support weekly newsletter and company communications. (5%)


Fiscal Accountabilities:

Annual Field Leadership Conference budget of up to $250,000

Key Working Relationships: 

  • VP, Retail Sales and Operations
  • Director, Retail Operations
  • Manager, Retail Operations
  • Regional Directors, Retail Stores
  • Senior Manager, Visual Merchandising
  • Director, Merchandising 3rd Party Brands
  • Director, Global Brand and Merchandising
  • Senior Manager, Marketing
  • Senior Manager, Education Content
  • Senior Manager, Allocations
  • Senior Manager, People
  • Senior Director, Global Communications
  • Editorial Director
  • Copywriter
  • Senior Director, Social Media
  • Sr Manager, Ecommerce
  • Field Teams (including RM’s and DM’s)


Required Skills & Experience: 

  • Bachelor’s Degree in communications, marketing or related work experience
  • Minimum 5 years managing corporate retail communications experience
  • Excellent oral and written communication skills
  • Ability to perform autonomously, with limited oversight
  • Ability to manage changing circumstances and priorities with tight timelines
  • Strong business acumen and understanding of industry trends
  • Strong background in operations and logistics, and ability to execute events ranging in size
  • Demonstrated process development implementation experience
  • Excellent time management, planning, delegation, follow-up and multi-tasking skills
  • Ability to perform well under pressure
  • Great work ethic and must be organized, and adept at prioritizing and juggling multiple tasks at once to deadlines
  • Effective problem solver, leader and sound decision maker; proactive approach to all tasks and shows initiative to drive results
  • Must have a positive attitude, flexible and the ability to work and communicate with all levels of management
  • Ability to achieve results by influencing, motivating and inspiring others effectively
  • Strong interpersonal skills and the ability to develop relationships with internal and external partners effectively
  • Comfortable in front of executive leadership
  • Proficiency with Microsoft Excel, PowerPoint and Word
  • Background in Photoshop, InDesign desired
  • Willingness to travel

Travel Requirements: 

  • Up to 20%

Physical Requirements: 

Must be able to perform essential functions (with or without an accommodation) without posing a "direct threat" to the health and safety to self or others.

Remote applicants also accepted


The Company reserves the right to alter, change, abolish and even combine jobs depending upon changing conditions.