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Manager, Influencer Marketing

Brand Development | Hybrid in Los Angeles, CA | Full Time

Job Description

We’re FORMA. An incubator, accelerator, and curator of today’s beauty brands.

We celebrate, support, and seek those changing the world through creative expression. Each brand in our portfolio is thoughtfully selected, acquired, or created because of the products it offers, the stories it tells, and the beauty it spreads.

We’re a team made of: Equal parts thinkers and doers. Visionaries and operators. Strategists and creatives— we're united by a fierce entrepreneurial spirit. Our dive in, roll your sleeves up, get your hands' dirty approach to every project leads to extraordinary outcomes, and to some of the most popular beauty products on shelves today. We're a creative, professional, highly collaborative, seasoned, well-oiled team. We're in the business of beauty for a reason. There's nothing our team of 200+ people loves more than a good challenge, a great product, and the opportunity to make, celebrate, and spread beauty at scale.

FORMA has a flexible work program designed to create options for our corporate team-members, which provide greater flexibility, additional well-being + work life balance options, and allows us the ability to widen our talent pool + increase diversity in our organization. 

Our workspaces are not limited to our offices in San Francisco, Los Angeles, New York + London . We know our team-members want flexibility, with the ability to maintain a physical space to connect + collaborate with each other. We have adapted our ways of working + found the value in the flexibility it provides. Our team-members work with their leaders to determine the best fit for the needs of their role – whether that’s in a hybrid capacity or fully remote.

Summary of Position:

The Manager of Influencer Marketing will be responsible for helping refine and scale r.e.m. beauty’s influencer strategy and execution, specifically around growing and activating our diverse community of beauty enthusiasts, building strategic partnerships, and leveraging relationships with top and emerging influencers. Hard-working and proactive with a proven track record in influencer relations, micro-influencer strategy, social media trends, affiliate execution, mailing concepts/implementation, events, and brand campaigns.  

The position will oversee a specialist for IR/PR, and report to the Senior Brand Director for r.e.m. beauty.

Principle Accountabilities:

  • Work with Sr. Director to scale global influencer strategy, with a focus on driving micro-tier engagement and innovative campaign execution.
  • Manage day-to-day influencer program execution, from recruitment to briefing to measurement and optimization.
  • Oversee IR/PR specialist and work collaboratively with Social team to manage full pipeline.
  • Point of contact for key influencer partners, ensuring brand experience is “white glove” service at all times – i.e. production shoots, personal appearances, meetings
  • Manage mailer strategy and execution, responsibilities include planning, vendor management, and execution
  • Review, pitch, and execute influencer driven partnership and sponsorship opportunities
  • Develop an ongoing strategy for multiple brand categories; make recommendations informed by consumer insights, KPIs and industry landscape
  • Analyze and report the effectiveness of programs and document competitive analysis for management using Tribe and other influencer platforms
  • Drives strategic planning and creative collaboration with Social and Brand team to shape the development and execution of influencer marketing campaigns
  • Work closely with brand IR and Social teams across FORMA portfolio to evolve internal processes to champion efficiency
  • Maintain and establish industry contacts with influencers and key players across various verticals
  • Work with cross-functional departments to review and facilitate key initiatives; influencer discovery/ education, provide recommendations, seeding strategy and events
  • Pitch and execute r.e.m. beauty community building experiences and events

Budget Owner? Y | N

Fiscal Accountabilities: 

Key Working Relationships: 

Required Skills & Experience: 

  • Bachelor’s degree required
  • 5+ years of experience in beauty, influencer marketing and/or relations role        
  • Strong project management skills, creative instinct and analytical ability – ability to review and provide feedback to support the long-term health of Influencer department
  • Excellent written and verbal communication skills; ability to adjust level of detail and tone to appropriate audience at all levels.
  • Ability to present to partners internally and externally
  • Ability to prioritize and manage work load delivering outputs and meeting timelines
  • Ability to react to project changes and ambiguity
  • Established relationships with influencers and understanding of industry landscape
  • Must be an excellent communicator, natural networker and highly organized
  • Deep knowledge of social content, best practices and digital trends
  • Knowledge of international influencer is a plus

Travel Requirements: 


Physical Requirements: 

Must be able to perform essential functions (with or without an accommodation) without posing a "direct threat" to the health and safety to self or others.

The Company reserves the right to alter, change, abolish and even combine jobs depending upon changing conditions.