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General Manager

Operations | Detroit, MI | Full Time

Job Description

Position: General Manager, Detroit

Department: Operations

Report to: Head of Operations

Location: Detroit, MI

Schedule: Full-time, salaried

About Us:

Flowers for Dreams is ushering in a craft flower movement. Locally crafted flowers for fair and honest prices across locations in Chicago, Milwaukee, and Detroit, as well as overnight shipping to most of the Great Lakes region. Every bouquet benefits an amazing local charity. Named one of Business Insider's Most Inspiring Companies in America.

We're looking for an entrepreneurial General Manager with flower or operations experience. This leader will be responsible for overseeing our fast growing floral retail store and production facility in Detroit. Leading a team of 5+ designers, 5+ fulfillment, 10+ installers, 5+ delivery drivers and 3 retail staff. This position is based in Detroit working almost entirely onsite at our studio.

Help us continue to be the flower leader in Detroit while managing the fulfillment of thousands of deliveries a year and hundreds of weddings and events a year at the highest level possible!


  • Oversee all daily delivery, wedding & event fulfillment operations

  • Oversee Detroit retail experience and customer events, e.g. walk-ins, pick-ups, merchandise displays, workshops, etc.

  • Oversee production facilities, e.g. maintenance, security, construction, etc.

  • Liaise with senior leadership to make decisions for operational activities and set strategic goals

  • Hiring and training new staff within Detroit operational departments

  • Plan, monitor and schedule the day-to-day running of business to ensure smooth progress, including setting production schedules, allocating staff/resources, and coordinating logistics

  • Supervise staff from different departments and provide constructive feedback

  • Evaluate regularly the efficiency of business procedures according to organizational objectives and apply improvements

  • Manage procurement processes and coordinate material and resources allocation

  • Oversee customer support processes and organize them to enhance customer satisfaction

  • Review financial information and adjust operational budgets to promote profitability

  • Evaluate overall performance by gathering, analyzing and interpreting data and metrics

  • Manage budget for Detroit operations, seeking ways to reduce costs

  • Be a brand ambassador for Detroit location, e.g. social media, community events, etc.

Requirements and Skills:

  • 5+ years experience in floral (or parallel industry, hospitality, etc.) or operations management

  • Excellent organizational and leadership abilities

  • Outstanding communication and people skills

  • Understanding of scheduling / managing personnel

  • Ability to use new technologies and platforms

  • In depth knowledge of diverse business functions and principles (e.g. supply chain, finance, customer service etc.)

  • Growth mindset: Think with continuous improvement, working with local and cross-site teams to enhance business operations, technology, and customer experience

  • Culture leader: Motivate and engage teams, create a positive working environment, attract and retain talent


  • Health insurance
  • Voluntary insurance

  • HPA

  • Dental and vision insurance

  • Life insurance

  • PTO/paid holidays

  • Family leave

  • Student loan repayment


  • Commuter benefits

  • 401 (k) retirement savings plans with employer matching

  • Company provided computer

  • Paid Sick Leave


  • Do Good - "Life's Most Persistent and Urgent Question Is, 'What Are You Doing For Others?'" Martin Luther King Jr
  • Take Risks - "Whoever Dares, Wins" Sayeret Matkal

  • Challenge Yourself - "Every Artists Was First An Amateur" Ralph Waldo Emerson

  • Make it Beautiful -"Design is a Behavior, Not a Department" David Milne

  • Act Fast - "We Have a Strategic Plan, It's Called Doing Things" Herb Kelleher

*Cover letter preferred. In 2-3 paragraphs, please detail what draws you to the role, your informative experience(s) in operations, and the shared values & excitement about the Flowers for Dreams brand.