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Marketing Associate

Marketing | New York, NY | Full Time

Job Description

About Everplans

Everplans is on a mission to help people better prepare for the future by getting their lives organized.  We're a NYC-based tech start-up - recently acquired by National Guardian Life Insurance Company (NGL) - that helps people organize, share, and keep all the critical information, wishes, and documents they need, and that their family may need, up-to-date and at their fingertips.  Everplans sells directly to consumers, and is also distributed via financial professionals to their clients, through insurance and financial services organizations to their policyholders and customers, and as a benefit employers can offer their employees.

About the Position

Everplans is looking for a Marketing Associate to help engage audiences on the critical benefits of organizing and sharing their most critical information with those in their lives who might need access to that info in the event of an emergency: The Marketing Associate will be a creative hands-on marketer who pro-actively explores and tests different ways of reaching potential audiences, engaging them - and ultimately helping audiences become Everplanners in the way that is most meaningful to them. The role offers an opportunity for a junior marketer to grow by synthesizing company needs with a proactive marketing day-to-day that requires collaboration, analytics, creativity and a strong sense of mission. 

  • You’ll build out engagements on social media, including fb, instagram, pinterest, LinkedIn and TikTok

  • You’ll maintain customer and prospect newsletters.

  • You’ll work with external partners on marketing campaigns (emails, social, landing pages)

  • You’ll monitor and respond to performance data and insight to optimize engagement.

  • You’ll plan, produce and launch engagement channels, including webinars and podcasts.

What you’ll do day-to-day:

  • Identify content topics for marketing/engagement use, working closely with the editorial team, as well as the marketing and product organizations.

  • Write/edit emails newsletters and social media posts (fb/insta, pinterest, tiktok, linkedin);

  • Maintain customer and prospect facing newsletters

  • Curate images and videos (social, newsletters, landing pages);

  • Film/edit social media posts (instagram and tiktok);

  • Maintain and archive content assets (text, image, audio, video);

  • Monitor and report on engagement performance and attribution;

  • Support marketing campaigns launched with agency partners and corporate partners;

Who you are:

  • This is a hands on ‘doer’ role

  • You have 2-3 years of professional experience working in the fields of marketing, social media, or content production

  • You have samples of work you’ve developed (social, newsletters, etc.).

  • A strong writer and communicator;

  • A creative and proactive marketer, who utilizes data and a test-and-learn approach;

  • Have basic image and video editing skills (or a desire to skill-up in those areas);

  • A team player who is comfortable working in a matrix environment.

Our offices are located in the Union Square/Flatiron area of New York City (though we are currently fully remote). The position includes full benefits (medical/dental/vision/401K), and competitive compensation. Location is flexible. 

Everplans is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.