Internal Application: Content Marketing Manager
Marketing | Austin, TX | Full Time
Eterneva is changing the cultural conversation around death, grief, and remembrance.
We’ve developed a proprietary grief wellness journey with qualitative evidence that on the other side, those who are deeply grieving feel heard, seen, and have a way to bring the one they love with them into life’s next chapter. We are currently working with Baylor University to add academic rigor to that journey and help bring improved grief research into the public sphere.
Part of that journey is ensuring the utmost personalization throughout a customer’s lifecycle with our brand. This is where we need help! We are building out a custom tech stack, processes, and engaging communities to help those who are grieving feel less isolated, more connected, and help them build a community of support around themselves.
We are looking for a junior content marketer, passionate about the brand, as well as developing and writing content to help us create a category-defining brand. This position will be responsible for developing and helping publish brand content to life in a multi-channel marketing strategy.
Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
You know you’re a great fit if you thrive in a goal-oriented role and take ownership to deliver outcomes > activities. You’re energized by the challenge of building new communities, and love being an early-adopter to new social media technologies that help build communities across generations. Change and ambiguity are mere blips in the road because you know that building a startup requires agility. You're a mission-driven person, who wants to work on something meaningful, and positively impact the lives of other people. You will find so much fulfillment in the work!
Take our required hiring survey: https://www.cindexinc.com/users/ciims/processes/surveyInfo.php?USER_ID=52035&COMPANY_CODE=SuMaAdnw73&h2=1562016740
Show us you're serious in your cover letter. Let us know what about this role excites you, and why you're uniquely qualified to do great work!
Eterneva is a celebration-of-life company, that honors the lives of remarkable people and pets by turning their ashes into real diamonds. The diamond is an extraordinarily special way to memorialize a loved one because it’s bright, it’s personal and it’s forever.
The eight-month journey to create the diamond is just as special. We send monthly pictures, videos, updates so as to give our customers something to look forward to during a tough time, and as a result, many say we change their relationship to grief.
It’s extraordinarily meaningful work, and we make raving fans out of every customer we serve. They’ll fly across the country to visit us and send us handwritten letters to thank us for some much-needed brightness, and for impacting their life.
It’s our belief that remarkable people shouldn’t be forgotten, and it’s about time we brought meaning and celebration to the end of life, instead of putting it in a box.
We’re garnering a ton of attention for our fresh approach - we recently made both Inc and Forbes’ 30 Under 30 list, were featured on Shark Tank (and secured funding from Mark Cuban), been covered in The New York Times, Yahoo Finance, on Disney+ and so much more.
What You'll Be Doing
Reporting to the Head of Brand Marketing
Following brand strategy for all social and content (blog and newsletter) channels; following the guidelines of the creative voice with punchy and fun copy, defining and sometimes creating assets and copy for Eterneva's entire social footprint
Scheduling, writing/developing, and measuring engaging and relevant content across all channels including social media (IG, FB, Pinterest, LinkedIn, Twitter), and owned content channels including the blog and the newsletter.
Social media captions & copywriting
Additional, light, graphic design as needed
Responding to comments (both organic & paid channels)
Writing a weekly newsletter
Writing a weekly blog
Managing any social media, organic content, and content engagement insights tool deemed necessary to effectively manage channels & grow community and engagement
Manage a content calendar, social media and blog updates, weekly inaugurations, video assets (just about everything necessary to have all the assets needed).
Building reports to create visibility on what is working/what isn’t and sharing clear and concise results from social marketing with our team and agencies.
Ensuring our brand message is strong, on-strategy, and consistent across all channels and marketing efforts (including social media channels, events, email campaigns, web pages, and promotional material)
Experimenting with a variety of organic and paid acquisition messaging like content creation, content curation, social media, and copywriting
Measuring and reporting on the performance of marketing campaigns, gain insight and assess against goals
Skills & Qualifications
Here is the list of skills we believe are necessary for this job. Most importantly, we are hiring based on a careful balance of relevant experience, cultural fit, and motivation.
2-4+ years of content, social, and brand marketing experience for D2C brands
Social media and content writing experience is required (portfolio preferred)
You have excellent writing and communication skills.
Full time, in-office position (not hiring remote)
Startup experience (10 employees or less) is a plus
Competencies: Google Analytics, Shopify, Canva, Photoshop (preferred), Google Sheets/Excel, Keynote, Salesforce (preferred)
Self-starter, can-do attitude, team player and overall sense of ownership
You’re meticulously organized. It allows you to iterate quickly and respect deadlines.
You thrive in a fast-paced environment where things change minute by minute.
You have great perseverance and an iron-clad work ethic. You roll up your sleeves to do whatever needs to be done.
You welcome feedback and love to learn. You get energy from working closely with a team.