Marketing Manager, Consumer Marketing
Marketing | Santa Monica, CA | Full Time
At Edmunds we’re driven to make car buying easier. Ever since we began publishing printed car guides in the 60’s, the company has been in the business of trust, innovating ways to empower and support car shoppers. When Edmunds launched the car industry’s first Internet site in 1994, we established a leadership position online and have never looked back. Now, as one of the most trusted review sites on the Internet, millions of visitors use our research, shopping and buying tools every month to make an easy and informed decision on their next car. For consumers, we bring peace of mind. For dealers, we make tools to help them solve their problems and sell more cars. How do we do it, you ask? The key ingredients are our enthusiastic employees, progressive company culture and cutting-edge technology. Want to join the team? Read on to find out how!
What You’re Applying For:
Edmunds is looking for a marketing manager to lead and execute brand building and consumer facing acquisition strategies that drive business goals around consumer audience growth. You will project manage a cross functional team driving the brand marketing portfolio and be responsible for day-to-day channel, campaign management and marketing execution. In this role, you will plan and activate marketing strategies that will cultivate a quality automotive audience to support our consumer, OEM, and dealer product offerings. This is a highly cross-functional role that collaborates with product, SEO, and business unit teams.
What You’ll Do:
This role will require a mix of high level project management responsibilities as well as detailed channel level marketing execution management:
Channel and Campaign Level Management
Vendor management including vendor selection and set up as well as on-going tactical execution and campaign planning.
Management and QA of vendor specific data and reporting to ensure integration with in-house analytics and the ability to distill learnings on a per channel basis to the broader stakeholder team. Strong coordination with Analytics team on downstream impact of channel campaigns for the business including management of reports to track ROI, conversion, cost of acquisition, and other marketing KPIs
Optimize marketing campaign effectiveness through testing creative, copy, audience targeting, etc.
Support leadership with strategic recommendations based on channel insights and support on-going leadership updates regarding active channels.
Brand portfolio optimization via management of cross collaborative projects
Improve conversion through landing page optimization, on-site product integration, content marketing and market research:
Coordinate team planning alongside sales, product, SEO and Editorial team dependencies and ensure proper testing protocols and integration with channel vendors
Project Management (Tech Project Management Skills)
Manage B2C marketing roadmap recurring meetings and communication for cross functional direct stakeholder team inclusive of Marketing, Design, Analytics, Performance and PR teams
Track all campaign milestones and manage timelines and budget expectations for each channel.
What You Need:
Bachelor’s degree required
3-5 years progressive responsibility in consumer facing digital marketing and measurable brand-focused marketing for online business
Proven track record in managing marketing channels for a performance driven organization inclusive of, but not limited to the following channels, Streaming TV, OTT, Podcast and Radio
Proven track of record of managing and optimizing marketing campaigns against a tracked set of KPI’s
Deep analytical abilities, specifically with respect to campaign performance and experiment design and analysis
Ability to partner cross-functionally and work with a wide range of stakeholders
Excellent oral and written communication skills, detail oriented, and an ability to influence others
Strong organizational skills, fast learner, intuitive, proactive and willing to ask questions
Effective at multi-threaded work and managing competing priorities and channel portfolios
3+ years experience with technical project management, roadmap tracking and cross collaborative team management, planning and reporting; ability to draw insights from data and leverage data in decision-making process
Excel proficiency required; SQL experience preferred
Hands on strategic and campaign level content marketing experience
Prior experience related to product integration projects associated with Marketing optimization
Prior experience with Market Research projects
Working @ Edmunds.com:
Employees think it’s a pretty great place to work and some pretty impressive publications think it is too: we have been recognized as one of the best places to work by the Fortune Magazine and Great Places to Work, LA Business Journal, Computerworld, and Built in LA. We've also been identified as one of the best workplaces specifically in Technology and also for Diversity and Asian Americans. In fact, our CEO, Avi Steinlauf, was rated as one of Glassdoor's Highest Rated CEOs! If you’re interested in learning more and joining our mission, we’d love to hear from you!
Edmunds will consider for employment qualified candidates with criminal histories in a manner consistent with the requirements of all applicable laws.