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Director, Marketing

Marketing | Remote | Full Time

Job Description

Edmunds offers flexibility to work fully remote, from our Edquarters, or a combination of both


At Edmunds we’re driven to make car buying easier.  Ever since we began publishing printed car guides in the 60’s, the company has been in the business of trust, innovating ways to empower and support car shoppers.  When Edmunds launched the car industry’s first Internet site in 1994, we established a leadership position online and have never looked back.  Now, as one of the most trusted review sites on the Internet, millions of visitors use our research, shopping and buying tools every month to make an easy and informed decision on their next car.  For consumers, we bring peace of mind. For dealers, we make tools to help them solve their problems and sell more cars.  How do we do it,  you ask? The key ingredients are our enthusiastic employees, progressive company culture and cutting-edge technology.  Want to join the team?  Read on to find out how!

 

What You’re Applying For:

Are you passionate about brand building and experienced at driving robust performance outcomes across different channels. Edmunds is looking for a Director to lead and execute brand building and consumer-facing strategies that drive business goals around brand awareness and consumer audience growth. In this role, you will lead a dedicated team responsible for brand marketing strategy, channel management and campaign optimization. This is a highly cross-functional role that collaborates with a variety of marketing support teams as well as across the organization with product, SEO, content and business unit teams. 

 

What You’ll Do:

  • Work in partnership with the VP of Marketing to establish a strategic framework for the execution of Edmunds’ brand awareness and consumer audience growth objectives 
  • Spearhead brand marketing plans with clear objectives/tactics and KPIs, and execute on those plans while being nimble, flexible and tracking against real-time results 
  • Collaborate with cross-functional partners (creative, research, analytics, PR and product team) on campaign deliverables and tracking outcomes 
  • Lead the day-to-day management of brand campaigns in partnership with support agencies and internal team, ensuring a link between the brand strategy, media planning, budgeting and tracking campaign outcomes 
  • Proactively stay on top of industry trends, events, new technology, and identify new opportunities for testing and growth 

 

What You Need:

  • 8 or more years in consumer marketing with consumer-facing brand experience, including direct experience of the development and execution of a strategy that bolstered growth in brand awareness, market share and onsite visitation 
  • A deep understanding of, and extensive experience in, brand communications and hands-on experience across multiple channels (including both digital and offline advertising) 
  • Media buying and campaign optimization experience; agency experience is a plus 
  • Experience with a digital service oriented product 
  • An analytical and data-oriented mindset with in-depth experience in campaign measurement and performance 
  • Experience stewarding impactful brand campaigns in partnership with agencies, internal creatives and cross-functional teammates from development to execution and measurement 
  • Natural ability to communicate a POV regarding big picture narratives as well as campaign level details to inspire clarity and confidence within a cross functional team 
  • Exceptional verbal and written communication skills
  • Successful track record in managing direct reports and fostering an inclusive team environment  

 Who You Are:

  • A comfortable player in both the brand and performance space. You understand that the best indicator of growing awareness is growing on-site audiences effectively 
  • You are a team player and problem solver with a can-do attitude, willing to tackle new challenges and operate in a fast-paced, team-oriented setting 
  • You can analyze and draw conclusions from quantitative and qualitative data, summarize, communicate, and present actionable insights to leadership 
  • You are a natural leader, strategic thinker, project manager; willing to be involved in any minor detail, but able to delegate in order to professionally develop those that work on your team 


Edmunds Perks:

  • Flexible time off

  • 13 Paid Holidays

  • Comprehensive Health Benefits (medical, dental, vision, life and disability)

  • Flexible Spending Accounts (Employees) and Health Savings Accounts (Employee and Employer Contributions)

  • 401K Plan with Company Matching at 50%, up to 6% of employee eligible contribution and vesting after 1 year

  • Up to 4 months Paid Parental Leave

  • HeartCash matches employee donations to the causes that are important to them 

  • 2 Days of Paid Time Off for time to dedicate to social impact causes

  • FitCash covers a portion of gym or fitness activity fees 

  • Well being sessions and events such as yoga, meditation and walking challenges 

  • On-going career development sessions and an annual learning event

  • Pet insurance

  • Sabbatical leave

  • Education Reimbursement

  • Pre-tax spending accounts for qualified transportation expenses

  • Plus a coffee bar, frozen yogurt and more!


Working @ Edmunds.com:

Employees think it’s a pretty great place to work and some pretty impressive publications think it is too: we have been recognized as one of the best places to work by the Fortune Magazine and Great Places to Work, LA Business Journal (for the last 6 years!), Computerworld, Built in LA and Inc. Magazine.  We've also been identified as one of the best workplaces specifically in Technology and also for Diversity and Asian Americans.  If you’re interested in learning more and joining our mission, we’d love to hear from you!

 

Edmunds will consider for employment qualified candidates with criminal histories in a manner consistent with the requirements of all applicable laws.

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