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Digital Marketing Specialist

Marketing | Hybrid-Santa Monica | Full Time

Job Description

Edmunds offers flexibility to work fully remote, from our Edquarters, or a combination of both

At Edmunds we’re driven to make car buying easier. Ever since we began publishing printed car guides in the 60’s, the company has been in the business of trust, innovating ways to empower and support car shoppers. When Edmunds launched the car industry’s first Internet site in 1994, we established a leadership position online and have never looked back. Now, as one of the most trusted review sites on the Internet, millions of visitors use our research, shopping and buying tools every month to make an easy and informed decision on their next car. For consumers, we bring peace of mind. For dealers, we make tools to help them solve their problems and sell more cars. How do we do it, you ask? The key ingredients are our enthusiastic employees, progressive company culture and cutting-edge technology. Want to join the team? Read on to find out how!

What You’re Applying For:

Edmunds is looking for a Digital Marketing Specialist to execute brand-building and consumer-facing acquisition strategies that drive business goals around consumer audience growth. You will work alongside a cross-functional team driving the brand marketing portfolio and be responsible for day-to-day channel, campaign management, and marketing execution. In this role, you will plan and activate marketing strategies on Google Search and Meta that will cultivate a quality automotive audience to support our consumer and dealer product offerings. This highly cross-functional role collaborates with product, SEO, and business unit teams.

What You’ll Do:

  • Directly manage brand and performance marketing campaigns in GoogleAds, BingAds, Meta, and other PPC networks to meet business objectives
  • Manage day-to-day campaign optimizations, alongside channel marketing managers, to ensure campaigns are driving optimal results for traffic growth
  • Monitor campaign creative, keyword lists, audiences and geo targets to improve KPIs
  • Report on campaign performance and develop data-driven insights with reports from Tableau, Databricks, Meta Campaigns, GoogleAds and Bing Ads reports and Google Analytics
  • Collaborate with cross-functional teams (Sales, Design, Product Management and Analytics) and marketing managers to develop and implement paid media strategies to meet business goals and improve user experience
  • Conduct keyword research, competitor analysis, ad copy and landing page AB tests to identify opportunities

What You Need:

  • At least 2 years of experience in SEM (GoogleAds and BingAds) in an agency or corporate environment
  • Experience executing and optimizing paid social campaigns across Meta, TikTok, and YouTube
  • Advanced analytical and data interpretation skills using Microsoft Excel
  • Proficiency in using Google Ads Editor, product feeds, keyword research and analysis tools
  • Excellent written and verbal communication skills
  • Ability to work in a fast-paced, dynamic environment
  • Attention to detail, problem solver and ability to manage multiple tasks simultaneously
  • Experience optimizing across various consumer journey touchpoints (awareness, consideration, conversion) to drive key business KPIs.

The compensation range for this position is $59,700 - $104,115 per year. The base pay will take into account internal equity as well as job-related knowledge, skills, and experience among other factors. In addition, Edmunds offers full-time employees a comprehensive total rewards package including the benefits listed below.

Edmunds Perks:

  • Flexible time off
  • 13 Paid Holidays
  • Comprehensive Health Benefits (medical, dental, vision, life and disability)
  • Flexible Spending Accounts (Employees) and Health Savings Accounts (Employee and Employer Contributions)
  • 401K Plan with company matching at 100%, up to 6% of eligible salary with immediate vesting
  • Stock purchase program
  • CarMax vehicle discount
  • Up to 4 months Paid Parental Leave
  • HeartCash matches employee donations to the causes that are important to them
  • 2 Days of Paid Time Off for time to dedicate to social impact causes
  • FitCash covers a portion of gym or fitness activity fees
  • Well being sessions and events such as yoga, meditation and walking challenges
  • On-going career development sessions and an annual learning event
  • Pet insurance
  • Sabbatical leave
  • Education Reimbursement
  • Pre-tax spending accounts for qualified transportation expenses
  • Plus a coffee bar, frozen yogurt and more!

Working @

Employees think it’s a pretty great place to work and some pretty impressive publications think it is too: we have been recognized as one of the best places to work by the Fortune Magazine and Great Places to Work, LA Business Journal (for the last 6 years!), Computerworld, Built in LA and Inc. Magazine. We've also been identified as one of the best workplaces specifically in Technology and also for Diversity and Asian Americans. If you’re interested in learning more and joining our mission, we’d love to hear from you!

Edmunds will consider for employment qualified candidates with criminal histories in a manner consistent with the requirements of all applicable laws.