LifeCycle Marketing Manager
Marketing | Remote or San Francisco, CA | Full Time
About Doctor on Demand
Doctor On Demand’s mission is to improve the world’s health through compassionate care and innovation. We believe that health is personal, and means so much more than treating illness. We're proud of the care we've provided over the years and the relationships we’ve developed with our patients, as evidenced by the 5-star reviews we continually receive. People use our service to gain access to some of the best physicians and licensed therapists in the country, all whenever and wherever is most convenient. It’s as simple as opening the Doctor On Demand app on a smartphone or computer.
Through live video visits, our hand-picked, US-trained clinicians take patient history, perform an exam, and recommend a treatment plan. Prescriptions, if needed, go directly to the pharmacy of choice. While insurance isn’t required, tens of millions of Americans enjoy covered medical and mental health visits through employer and health plan partnerships. To learn more about the hundreds of medical issues we treat, visit us at DoctorOnDemand.com.
This role is responsible for owning and driving patient registration and utilization by working closely with Doctor On Demand’s network of Health Plan and Employer groups by having a “consultant” mindset. A successful candidate will be able to understand the client’s goals and build a strategic plan to achieve. The plans would primarily focus on owned channels and will also include communication cadence planning, targeting/optimization, and end-to-end segmentation. The candidate will be responsible for executing, optimizating, and targeting strategy of outbound ad-hoc and automated email/direct mail, mobile and site targeted content campaigns, managing production workflow in collaboration with cross-functional teams and identifying opportunities to maximize efficiencies. . They will help to maintain and increase customer engagement and conversion by developing a stronger long-term relationship with our customers through partner marketing relationships , awareness building, conversion metrics, and promotional activity. The candidate will provide business insights to both the client and Doctor On Demand.. They will be detail-oriented and organized, capable of handling multiple projects at once, able to take direction, capable of dealing with ambiguity, and comfortable working with cross-functional teams and management.
Intimately understand the onboarding/implementation of Doctor On Demand to HealthPlan and Employer clients
Understand client member funnel and life cycle, identify gaps and opportunities to positively influence conversion and engagement through B2B2C mindset
Develop and execute client marketing campaigns to meet annual, quarterly, and monthly business goals & KPIs
Leverage A/B tests of subject lines, message content, images, offers, landing pages, and mailing frequency to improve client program metrics
Evaluate and potentially onboard new technology and systems as needed to support strategies
Understanding of brand positioning and ability to develop creative messaging strategy across client marketing channels
Develop segmentation strategies to customize execution tactics and messaging to users based on behavioral data and email engagement data
Collaborate across internal teams, working closely with the broader marketing team, product, finance, data and client success team
Continually work to understand all marketing channels to drive registration and utilization for Doctor On Demand’s clients through targeting strategy, relevancy, and analysis
Successful track-record developing marketing programs, executing, measuring, and delivering on performance targets
Strong project management skills including: conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations
Ability to form cross-functional relationships with the entire organization, particularly product development. This requires a collaborative spirit, compatible with company culture
Ability to work successfully in an ever-changing environment with competing priorities
Strong verbal and written communication skills; ability to think critically and communicate complex information is required