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Lead Visual Designer

Design | New York, NY | Full Time

Job Description

At WayBetter, our mission is to make getting healthier fun.

We make games that motivate people to stick to their health-related goals — from losing weight to eating better to walking/running more. Our games combine financial incentives (for accountability) with peer support (to make it fun). This approach is based on behavioral science and it works — to date we’ve hosted 500,000 paying players who have collectively lost 6 million pounds and taken 25 billion steps. Earlier this year we paid out our 30 millionth dollar to our winners, and we’re growing fast!

This year we’re:

  • Working with Red Antler (Casper, Allbirds, Zagat) to kickstart a rebranding project

  • Designing and shipping a new running game called RunBet (currently in alpha testing)

  • Looking to explore new and creative ways of reaching and attracting potential users

This is where you come in! We need someone to:

  • Lead the company’s branding and visual design efforts, including visual identity and experience of all WayBetter products, from marketing to UI to branding (and everything in between!)

  • Embrace, adapt, and extend the new brand direction

  • Collaborate with product management, marketing, developers, and other designers to establish design consistency across all customer touchpoints

  • Think strategically, translating brand, service, and product directions and requirements into products and experiences

The ideal candidate:

  • Has 5+ years of experience with both brand and product design

  • Is a creative powerhouse, capable of producing visually innovative work across mediums

  • Can lead multiple projects simultaneously, from conception to execution

  • Is highly proficient with Sketch, Photoshop, Illustrator, and/or other modern design tools

  • Knows what it takes to ship products, particularly consumer-facing mobile apps

  • Has a dazzling portfolio that includes a range of styles and aesthetics

To apply, please send us:

  • Your resume

  • A cover letter telling us something about you and why you would be interested in joining the team at WayBetter

  • A portfolio that demonstrates your execution and range of creativity across both digital and print realms

More about WayBetter:

We care a lot about our company's culture and apply to our workplace the same principles that successfully power our games: fun, social support, and accountability. We also live by our belief that a healthy work-life balance is vital when it comes to sustainable long-term success. We know that when you join a startup you’re investing in that company. Unlike investors who risk other people’s money, you’re investing something more precious: your time.

You can feel good about investing in WayBetter because:

  • We’ve been around for over five years and have raised over $5 million from successful entrepreneurs

  • We have two established and growing products with plans to launch more.

  • We’re building the kind of company we want to work for — one with enduring value, inspiring co-workers, and happy customers.

Plus, we have great compensation and benefits:

  • Generous health care coverage

  • 401(k)

  • Untracked, flexible vacation policy

  • Training opportunities

  • Meaningful equity participation

  • A healthy, collaborative, and fun work environment

  • A life outside work