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Public Relations/Analyst Relations Manager

Marketing | Framingham, MA | Full Time

Job Description

Recently honored by the Boston Business Journal as one of the 10 fastest-growing private companies in Massachusetts and named THE BEST large company to work for on their Best Places to Work list, Definitive Healthcare is on an incredibly exciting trajectory. The company has more than doubled in size in the past 2 years and has 600 employees. Our motivated and high-energy workforce is collaborative, kind, and engaged, which has led to exceptional retention rates.

Our expansion has created the need for an energetic and motivated Public Relations/Analyst Relations Manager to join our team. If you would like to work at a fast-paced company that is experiencing high growth, keep reading!

Your opportunity: 

If you are excited to own PR and AR responsibilities to create and maintain a positive public image for a fast-growing company in the dynamic healthcare technology industry, then this is the role for you. 


Reporting to the Vice President of Corporate Marketing, you will work directly with the account team at our agency partner to build and protect our company's reputation in the marketplace by raising awareness of our brand, product, market activities, and industry views by communicating key messages via targeted media outlets. 


Your Focus: 

  • Coordinate all public relations and analyst relations activities, serving as a liaison between the organization, industry leaders, and the public. 

  • Collaborate with our agency partner on the development of a communications plan, including a quarterly media relations strategy, ongoing tactics, and ongoing analysis of PR results against established KPIs. 

  • Develop and execute an Analyst Relation strategy. 

  • Develop and maintain a positive public image for the organization by writing, reviewing and distributing press releases and other public-facing communication. 

  • Respond to media inquiries and information requests from media contacts and the analyst community. 

  • Establish and maintain positive relationships with media outlets, industry analysts, thought leaders, and public interest groups. 

  • Arrange interviews and other speaking opportunities for company’s executives and management. 

  • Evaluate other paid, earned and owned marketing channels to ensure consistency with the organization’s public relations strategy. 

  • Develop and/or execute social media and content strategies to release information on the organization in a manner that will promote a positive public image. 

  • Maintain a keen understanding of industry trends and make appropriate recommendations regarding communication strategies surrounding them. 


  • Highly organized with attention to detail and an eye toward delivering or exceeding established KPIs. 

  • Resourceful, innovative, problem-solving mindset. 

  • Ability to perform in a fast-paced, deadline-driven environment. 

  • Ability to collaborate and maintain positive relationships with agency partners and other constituents. 


  • 5-7 years of public relations and analyst relations experience including healthcare/life sciences industry experience. 

  • Proven track record designing and executing successful public relations campaigns. 

  • Strong relationships with both local and national business and industry media outlets. 

  • Experience in acting as a company spokesperson; comfortable and skilled in media interviews. 

  • Exceptional writing and editing skills. 

  • Solid experience with social media including blogs, Facebook, Twitter, etc. 

  • Bachelor’s degree in business, marketing or equivalent; MBA a plus 

Why we love Definitive, and why you will too!

  • Industry-leading products
  • Work hard, and have fun doing it
  • Incredibly fast growth means limitless opportunity
  • Focused on the learning and development of our teams and people
  • Flexible and dynamic culture
  • Work alongside some of the most talented and dedicated teammates
  • Definitive Cares, our community service group, gives all of us a chance to give back
  • Competitive benefits package including great healthcare benefits and a 401(k) match


If you don’t fit all of these qualifications, but believe you’re still a great fit, feel free to apply and tell us why in your cover letter.


What our Employees are saying about us on Glassdoor:


“Great Work atmosphere, great work life balance, excellent company to work for, amazing top-notch product, incredible customer service, lots of tools to help you succeed.”

-Business Development Manager


“Great team. Amazing growth. Employees are treated very well.”

-Research Analyst


“I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there.”

-Profile Analyst