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Digital Marketing Manager

Marketing | Framingham, MA | Full Time

Job Description

Definitive Healthcare is a rapidly growing data and analytics provider of the most up-to-date, comprehensive, and integrated information on hospitals, physicians, and other healthcare providers.

Recently honored by the Boston Globe as the #3 Best Place to Work, and by the Boston Business Journal as the 10th fastest growing private company in Massachusetts, and ranked #611 nationally on the Inc. 5000 list; Definitive has more than doubled in size in the past 2 years to almost 250 employees.  Our expansion has created the need for a talented Digital Marketing Manager to join our Marketing team. If you are digital marketing wiz looking to take your career to the next level, keep reading!

Your challenge:

The ultimate goal of the Digital Marketing Manager is to drive inbound leads for the company and create brand awareness through multi-channel digital marketing campaigns. The ideal candidate for this role has new ideas and perspectives to bring to the table, and also has the technical ability and know-how to execute those ideas using tools such as HubSpot and Google AdWords/Analytics.

Here are some things you’ll tackle:

  • Develop and deliver inbound digital marketing programs with a mix of email, content, website, SEO/SEM, etc. to generate interest in our products
  • Marketing campaign planning, management, and execution
  • Build and maintain KPI dashboards to measure campaign effectiveness
  • Build campaign assets such as landing pages, emails, etc. to drive inbound activity
  • Manage day to day marketing lead generation activity through our HubSpot marketing automation platform
  • Partner with our video and writing teams on digital content development

What you’ll need:

  • 3-5 years of marketing experience in a B2B technology organization
  • Expertise in SEO, SEM, and web analytics
  • Experience running marketing automation platforms; HubSpot preferred
  • Marketing campaign planning and management experience
  • A sense of urgency to drive projects to completion
  • Track record of delivering quality work on time
  • Experience working with Salesforce, a plus
  • Knowledge of front end UI Development, a plus
  • Familiarity with CSS/JavaScript, a plus

Why we love Definitive, and why you will too!

  • Industry leading products
  • Work hard, and have fun doing it
  • Incredibly fast growth means limitless opportunity
  • Flexible and dynamic culture
  • Work alongside some of the most talented and dedicated teammates
  • DefinitiveCares, our community service group, gives all of us a chance to give back
  • Competitive benefits package including great healthcare benefits and a 401(k) match

 

What our Employees are saying about us on Glassdoor:

 “Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed.”
-Business Development Manager

“Great team. Amazing growth. Employees are treated very well.”
-Research Analyst

“I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there.”
-Profile Analyst