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Social Media Buyer

Media | Brooklyn, NY | Full Time

Job Description

Datalot is building some of the most innovative advertising technology for the insurance industry. Datalot is also home to YellowHammer Media, a full-service agency predominantly working with direct-to-consumer brands. We are currently looking for a Social Media Buyer to join our Dumbo Brooklyn (NY) team

Given the current state of the COVID-19, this role will start off as a work-from-home position and then transition to work in-office, if based locally, or remain primarily remote-based.

You will play a key part in building, executing, and optimizing Facebook/other paid social media buys programmatically within social buying platforms. This role will be responsible for establishing and scaling an overall direct-response social media program; owning the paid social media buys as well as the social innovation strategy. 

If you are excited to work for a fast-growing industry leader with a lot of career growth opportunities, join us!


What you will be working on

  • Strategize, execute and manage a variety of client Facebook ad campaigns from conception to creative to execution to analysis. 
  • Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests
  • Develop marketing strategies and create a clear roadmap to support and achieve the client’s business objectives
  • Generate weekly reports for clients and be able to speak to the why behind each marketing decision and campaign results
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires and options polls


What we’re looking for

  • 2-3 years of experience in social media buying
  • Experience in buying cross-platform paid advertising (Facebook. Pinterest, Snapchat, LinkedIn, etc.) 
  • Experience buying direct-response social campaigns
  • A critical eye for detail and love for data analysis is a must
  • Bonus points: Lead generation, Google search expertise, experience in insurance, real estate, health or other financial related verticals


Why Datalot

  • Generous paid time off - 15 days your first year (which bumps to 20 days after 3 years, and 25 days after 5 years) on top of paid holidays and sick days  

  • We’ve got you covered - Datalot pays for 100% of your medical coverage for the Core Medical Plan for both you and your family; plus a range of other benefits -- dental, vision, and life insurance; short-term and long-term disability; commuter benefits; and 401k with company match

  • A great family-friendly work environment

  • Fun office culture and team activities

  • Weekly catered lunches, monthly breakfasts, and a well-stocked kitchen


About Us

Datalot is building some of the most innovative online advertising technology for the insurance industry. As it turns out, it's also fun, exciting and rewarding! We work with an insane amount of real-time data, and we see the performance and results of our platform almost immediately - all day, every day. 

Founded in 2009, and funded by some of the most respected investors in technology development, our applications and services are relied upon by thousands of clients from small businesses to Fortune 100 companies. With a team of 100+ employees, we have offices in Brooklyn, NY (DUMBO); Denver, CO; and South Florida.

Datalot is an equal opportunity employer who values diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.