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Media Buyer, Google Ads

Media | Brooklyn, NY | Full Time

Job Description

Datalot is building some of the most innovative online advertising technology for the insurance industry. We are currently looking for a Media Buyer, Google Ads to join our Dumbo, Brooklyn (NY) team.

Given the current state of the COVID-19, this role will start off as a work-from-home position and then transition to work in-office.

You will play a key part in building, executing, and optimizing Google Ads, buying efforts. We’re looking for a media buyer with experience buying direct-response Google Ads campaigns in Search, Discovery, Display and Youtube channels. This is a hands-on role, and the ideal candidate is an analytical media buyer. We are looking for a self-starter with a strong background in large scale consumer acquisition and media buying analysis, ideally in the lead generation space. This role will be responsible for establishing and scaling an overall direct-response Google Ads  program; owning the media buys as well as the  innovation strategy. A critical eye for detail and a love for data analysis is a must.

If you are excited to work for a fast-growing industry leader with a lot of career growth opportunities, join us!

What you will be working on

  • Strategize, execute and manage Search, Discovery, Display and YouTube campaigns all within Google Ads

  • Work closely with our creative team to produce scalable content that converts

  • Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests

  • A/B test copy, images/video, and funnels to meet performance goals

  • Provide daily reports on campaign effectiveness and next steps 

 

What we’re looking for

  • 2-3 years of experience in Google Ads

  • Experience with scaling a new Google Ads account from the ground up

  • Experience in Lead Generation advertising, preferably in the insurance vertical

  • Personal Attributes: strong analytical and organizational skills; attention to detail; and ability to effectively multi-task in a deadline driven atmosphere.

  • A creative thinker that comes to the conversation with solutions, not just questions. 

 

Why Datalot

  • Generous paid time off - 15 days your first year (which bumps to 20 days after 3 years, and 25 days after 5 years) on top of paid holidays and sick days  
  • We’ve got you covered - Datalot pays for 100% of your medical coverage for the Core Medical Plan for both you and your family; plus a range of other benefits -- dental, vision, and life insurance; short-term and long-term disability; commuter benefits; and 401k with company match
  • A great family-friendly work environment
  • Fun company culture and team activities

 

About Us

Datalot is building some of the most innovative online advertising technology for the insurance industry. As it turns out, it's also fun, exciting and rewarding! We work with an insane amount of real-time data, and we see the performance and results of our platform almost immediately - all day, every day. 

Founded in 2009, and funded by some of the most respected investors in technology development, our applications and services are relied upon by thousands of clients from small businesses to Fortune 100 companies. With a team of 100+ employees, we have offices in Brooklyn, NY (DUMBO); Denver, CO; and South Florida.


Datalot is an equal opportunity employer who values diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.