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Senior Paid Social Media Manager

Marketing | New York, NY | Full Time

Job Description

Title:  Senior Paid Social Media Manager
Reports to:  Head of Marketing
Location:  New York, NY
Exemption status: Exempt

Position Summary

Reporting to the Head of Marketing, the Senior Paid Social Media Manager will have a proven track record of creating, managing and executing on performance-based digital ads programs.  Experience managing Facebook ads as well as other digital ad platforms in a rapidly scaling customer acquisition environment is required.

Responsibilities

  • Continuously implement, test and optimize digital ads on Facebook, Pinterest, Twitter and other large-scale audience development platforms.
  • Provide advertising reports and performance metrics/insights, with recommendations on ways to optimize for scale.
  • Optimize measurement for defining ROI/demand, create custom reports and dashboards, audit and improve ad performance throughout the day.
  • Work with Design, Copy and Production teams in optimizing creative to convert customers, supported by tracking, measuring, and reporting on campaign effectiveness.
  • Work cross-functionally to create compelling promotional offers to pair with creative assets.
  • Test into new digital ad opportunities to consistently uncover new audience development opportunities.

Desired Skills and Experience

  • 3-5 years of hands-on experience implementing strategic digital ad campaigns, and ad manager tools for all major digital ad platforms, including digital ad re-targeting.
  • Previous experience managing a minimum $100,000/month Facebook ad spend.
  • Proven experience deep diving into performance data on a daily basis, drawing conclusions and make optimizations based on data.
  • Passionate about leveraging 3rd party ad UIs for optimizing campaign performance.
  • Bachelor degree required or equivalent work experience with a measurable track-record of success, supported by ROI measurement.
  • Ability to adapt to evolving business requirements and objectives in a fast-paced hyper-growth environment.
  • Highly analytical, focused on developing new scalable campaigns based on examining and gathering data from multiple data sources.
  • Strong Excel skills, ability to deep dive into data, creating charts, and pivot tables, presentations on campaign performance.
  • Technology and fitness enthusiast a plus.