Social Media Lead Generation Manager
Marketing | Allen, TX | Full Time
Cytracom is the leading SaaS provider of business voice services delivered through the IT channel.
We love going to work and think you should too. We hold our company culture near and dear as it represents an intermix between passion for leadership and passion for an active, healthy life centered around family and friends. Cytracom represents community, collaboration and camaraderie.
Here's a closer look at this key role:
Reporting to the VP of Marketing, the Lead Generation Manager will be tasked with demand generation and marketing funnel optimization. Using inbound marketing tactics such as search engine optimization, social media, landing page conversion testing, online advertising, and email marketing, you will grow our database and overall company revenues. Other activities may include marketing operations and channel marketing.
Drive key business metrics including leads, MQLs, SQLs, Opportunities, and signed partner agreements.
Set demand generation strategy through analysis of historical marketing data.
Develop service level agreement (SLA) between marketing and channel to help achieve results.
Forecast and present to senior management and help the VP of Marketing achieve greater marketing success.
BA/BS or equivalent working experience.
Proven marketing demand generation veteran, with a history of driving digital marketing results.
Excellent communication skills, both written and verbal.
Expert in end-to-end inbound marketing, including HubSpot’s smart content, smart lists, and other lifecycle stage optimization tactics. As owner of the marketing funnel, you must know what makes it generate customers.
You must be analytical and able to extract meaning from data and use this to optimize the team’s approach and a company’s forecast.