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Marketing Technical Operations Manager

Marketing | Allen, TX | Full Time

Job Description

Marketing Technical Operations Manager

Reporting to the VP of Marketing, the Marketing Technical Operations Manager is tasked with building, managing, and expanding Cytracom’s marketing automation and technology stack.  This role requires working cross-functionally with the marketing and channel teams.  Cytracom is a fast-paced environment and this person will thrive in solving complex marketing technology challenges and will be the subject matter in all things MarTech.


  • Create and optimize all aspects of programs and automation within Hubspot including developing Marketing Campaigns, creating Smart Lists, uploading lead lists and data clean-up.

  • Help map the prospect and customer journey using scoring, nurture streams, lead routing, automation and emails throughout the buyer's journey.

  • Supports marketers in learning to leverage the automation capabilities of the marketing tools and in carrying out continuous cycles of analysis and improvement for marketing activity.

  • Ensure consistent and effective use of Hubspot for lead management and reporting and provide services around Hubspot as needed.

  • Assist with and provide insights into database optimization including list segmentation, data cleanliness and integrity within Marketing databases.

  • Manage strategy for growth and improve the quality of the contact database (prospect and customer) to enable effective customer segmentation and profiling.

  • Work with the team to develop insights and make recommendations on areas for optimization and to improve performance benchmarks.

  • Oversee technical stack integration, deployments, maintenance and business rules which include marketing databases and campaign management tools.

  • Help manage the Marketing Automation roadmap, keep abreast of industry trends and work with senior management across Marketing to outline a long-term vision for evolving tech-stack and processes.

  • Ensure all current marketing technology is fully leveraged and optimized across programs and applications.

  • Establish and implement best practices for system maintenance, configuration, development testing, data integrity, etc.


  • BA/BS in Business, Marketing, or related degree

  • 5+ years of hands on B2B experience with marketing automation tools

  • Hands-on Hubspot  experience in an advanced/admin capacity, Hubspot certified preferred

  • Innovative thinker, creative problem solver

  • Understand HTML, CSS and website management

  • Excellent written and verbal communication

  • Demonstrated ability to collaborate, build consensus, and communicate your ideas

  • Ability to excel in a dynamic fast-paced, highly demanding environment

  • Proficiency with Excel data modeling and analysis skills