Marketing Automation Manager
Marketing | Allen, TX | Full Time
The Marketing Technical Operations Manager mission is building, managing, and expanding Cytracom’s marketing automation and technology stack. This role requires working cross-functionally with the marketing and channel team. This person will thrive in solving complex marketing technology challenges and will be the subject matter in all things MarTech.
Create and optimize all aspects of programs and automation within Hubspot including developing Marketing Campaigns, creating Smart Lists, uploading lead lists and data clean-up.
Manage, maintain, and develop new pages for the external website (cytracom.com).
Help map the prospect and customer journey using lead scoring, nurture streams, lead routing, automation and emails throughout the buyer's journey.
Supports marketers in learning to leverage the automation capabilities of the marketing tools and in carrying out continuous cycles of analysis and improvement for marketing activity.
Ensure consistent and effective use of Hubspot for lead management and reporting and provide services around Hubspot as needed.
Assist with and provide insights into database optimization including list segmentation, data cleanliness and integrity within Marketing databases.
Manage strategy for growth and improve the quality of the contact database (prospect and customer) to enable effective customer segmentation and profiling.
Work with the team to develop insights and make recommendations on areas for optimization and to improve performance benchmarks.
Oversee technical stack integration, deployments, maintenance and business rules which include marketing databases and campaign management tools.
Help manage the Marketing Automation roadmap, keep abreast of industry trends and work with senior management across Marketing to outline a long-term vision for evolving tech-stack and processes.
Ensure all current marketing technology is fully leveraged and optimized across programs and applications.
Establish and implement best practices for system maintenance, configuration, development testing, data integrity, etc.