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Senior Director of Demand Generation

Marketing | San Francisco, CA | Full Time

Job Description

About CrowdFlower

CrowdFlower is the essential human-in-the-loop AI platform for data science and machine learning teams. The CrowdFlower software platform trains, tests, and tunes machine learning models to make AI work in the real world. CrowdFlower’s technology and expertise supports a wide range of use cases including autonomous vehicles, intelligent personal assistants, medical image labeling, consumer product identification, content categorization, customer support ticket classification, social data insight, CRM data enrichment, product categorization, and search relevance.

Headquartered in the Mission District in San Francisco and backed by Canvas Ventures, Trinity Ventures, Industry Ventures, Microsoft Ventures, and Salesforce Ventures, CrowdFlower serves Fortune 500 and fast-growing data-driven organizations across a wide variety of industries. For more information, visit

Senior Director of Demand Generation

You know that a stellar head of demand generation is key to a company in hyper-growth mode and you are that rockstar.

CrowdFlower is looking for a Senior Director of Demand Generation to fuel the rocket ship that is our foreseeable future. We’re looking for a candidate whose experience goes beyond the basics and has demonstrated experience scaling programs and building out a team to meet a rapidly evolving market.

This role will report to the CMO.

The Role

First and foremost, you own the overall strategy for driving demand to meet a rapidly growing market opportunity. This includes the breakdown of top-of-the-funnel (digital and events), ABM campaigns as well as a robust nurturing program. Next, it’s all about managing and mentoring the team that executes quarter over quarter to achieve program-level results, meet goals to drive overall sales targets, and constantly work on improving ROI. 

Some more specifics:

  • Define, architect and own the strategy for ongoing demand generation
  • Own quarterly Demand Gen program- including program scoping as well as execution
  • Institute and enforce a maniacal focus on metrics. Implement consistent, measurable objectives at all stages of the funnel to measure results and provide predictability.
  • Partner with Sales to ensure smooth flow of leads, follow-up and processes for closed-loop measurement
  • Define, procure (where necessary) and oversee management of the required Demand Generation stack of technologies

Skills and Experience

  • 10-15+ years experience in B2B, tech marketing with at least 7 years managing teams
  • Successful track record of scaling Demand Gen function for companies in expansion stages
  • Up-to-date on latest and most effective marketing technologies and techniques with a penchant for constant experimentation of new and different type of programs
  • Must be fully fluent in Salesforce and Marketo with the ability to map their capabilities to our needs (and not vice versa)
  • Strong ability to work with multi-disciplinary teams both inside of marketing and externally
  • Ability to quote ‘that scene’ from GlenGarry Glen Ross a definite plus