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Conversion Rate Optimization Manager

Decision Science | Chesterfield, MO | Full Time

Job Description

About Us:

Anvil Analytics + Insights is a data-driven, full-service digital marketing and web design/development agency currently located in Chesterfield. We partner with exciting brands and do innovative work that centers around using analytics to dramatically improve our clients’ digital growth. Our company culture prioritizes inclusivity and teamwork, and we have a fun, family-friendly (and dog-friendly!) office environment.

We are seeking a CRO Manager to help our our clients improve their onsite conversions.  We believe setting up successful experiments requires getting into the mindset of your target audience, which takes research, analysis, and people skills. Any person can look at website copy and design/UX and say this is awful, but a great CRO manager should be able to articulate exactly what isn't working, what could be better and why.


  • Manage and optimize digital experiences - websites, landing pages, apps, etc.

  • Ideate and develop hypotheses, build and execute A/B or multivariate tests according to an optimization strategy and testing plan

  • Develop data-backed personalization strategies to increase message match throughout a client’s sales funnel

  • Communicate testing impacts to clients - wins and losses

  • Collaborate with teams responsible for all traffic generation in order to optimize each conversion path to decrease CPC, cost per acquisition, contacts per order, buy cycle and more

  • Monitor and collect both quantitative (metrics) and qualitative (surveys, heatmaps, etc.) data points across the user journey to make iterations on testing plans

  • Create briefs and execute changes on test results to optimize conversion paths

  • Increase conversion rates, revenue per visitor, engagement, time on site and more

  • Optimize the lead-to-customer conversion rate

  • Increase funnel marketing efficiencies

  • Generate comprehensive reports for clients’ overall business analysis

  • Monitor industry trends and new product offerings to stay up to speed and ahead of the competition


  • Highly proficient in creating, managing & tracking tests in conversion optimization platforms, such as Visual Web Optimizer (VWO), Optimizely, Google Optimize, Reflektion, etc.

  • Past experience with web analytics, A/B testing, marketing tactics and growth acquisition

  • Highly proficient in Google Analytics (certification is a bonus)

  • Proficient in ecomm platforms like Shopify, WooCommerce and Magento

  • Basic coding skills in Javascript, HTML and CSS a plus

  • Must be a critical thinker and problem-solver, capable of solving complex business issues

  • Strong sense of curiosity that pushes you to read, ask questions, research, and dig deep into what makes people tick (understanding of user psychology)

  • A natural wordsmith with strong creative writing skills, should have a feel for customizing tone, diction, style, and format to each buyer persona

  • Good time management skills, self-starter

  • Ability to multitask and work with multifunctional teams

  • Strong interpersonal and communication skills

Our Values:

At Anvil, everything we do flows through our inherent core values: transparency, data-driven processes, building and cherishing relationships, and supporting a strong work/life balance. We offer fully paid health/vision/dental insurance, 401(k), a flexible work schedule, and a generous vacation policy.