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Marketing Manager

Marketing | Remote - SF Bay Area | Full Time

Job Description

Location: National - preference to West Coast

Company:

At CodeScience we help companies build commercial products for the Salesforce AppExchange. Debuting in 2008, we were a founding member of the Salesforce Product Development Outsourcer (PDO) program, and are the only company to achieve the Master Navigator PDO designation. Our clients’ success is rooted in CodeScience’s ability to support them through every stage of their life cycle from ideation to build to deployment. We help partners thrive on the AppExchange.


Position:


The Marketing Manager joins a lean yet high-performing team at CodeScience. We work hard but we do it in a positive and people-first environment. In this job you will be responsible for planning, organizing, and executing programs that generate new prospects and advance existing opportunities for the sales team within targeted accounts. The ideal candidate is strong both on the strategic level and on the tactical/execution level. 


Success Predictors:


  • You thrive in a fast-paced environment and can gracefully juggle a portfolio of programs and competing demands simultaneously.

  • You love uncovering the “story” in the information. In fact, being a good Storyteller is just part of who you are. 

  • You have solid experience creating and executing integrated marketing campaigns leveraging digital marketing, direct mail, webinars, and social media to drive engagement.

  • You have a knack for critical thinking and problem-solving.


Duties & Responsibilities:

  • Design and execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments. This includes plan development, strategy definition, and creative execution (including copywriting and art direction). We do periodically use outside writers for specific projects, but the majority of the content production happens in-house.

  • Develop and implement pipeline acceleration programs for specific targeted accounts and contacts

  • Monitor, evaluate, and then adjust campaign performance with an eye towards continuous improvement 

  • Aggregate and maintain inputs for content strategies, including audience insights, personas, messaging, competitive information and feedback from clients

  • Collaborate with the team on innovative ideas to continue to position CodeScience as a thought leader and drive engagement with key stakeholders

  • Manage our social media 


Experience:


Required:

  • Bachelor's degree in Marketing or a related field (or equivalent)

  • Minimum 4 of years’ background in B2B marketing, with a thorough understanding of the principles behind ABM

  • Strong writing skills with the ability to develop content in the CodeScience voice

  • Excellent communicator, including keen listening skills

  • Ability to synthesize inputs from diverse sources, including partner, customer, delivery and sales teams

  • Flexible and able to shift strategies and tactics when required

  • Detail-oriented, well organized, efficient with time management, and able to work autonomously in a remote work environment

  • Proficient with Salesforce, Marketo, Google Apps, Slack, and social media platforms


Preferred:

  • Experience in the Salesforce ecosystem

  • Proficient with Engagio