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Content Marketing Manager

Marketing | San Francisco, CA | Full Time

Job Description

About Us:

Coalition's mission is to solve cyber risk. We provide cyber security tools and up to $15M of insurance coverage to help businesses remain resilient in the face of pervasive and dynamic cyber and technological risks. Our cyber risk management platform encompasses insurance, threat intelligence, patch and vulnerability scanning, DDoS mitigation, ransomware protection, and more. Coalition’s team of engineers, security researchers, incident responders, and insurance personnel protect over 10,000 organizations (and growing) before, during, and after cyber incidents. Our insurance products are backed by Swiss Re, one of the world’s largest (re)insurers, Lloyds of London, and Argo Group. We are based in San Francisco, although you'll find some of our team in more exotic places.

If you enjoy solving problems at scale (with lots riding on it), we hope you'll consider joining us!

About the role:

Marketing works across many parts of Coalition—from product launches to our website to marketing collateral. We’re looking for a talented content marketer to join our team to craft and polish the words that define the benefits, features, and value of Coalition to multiple audiences. Regardless of the project, you’ll be tasked with bringing clear communication to complex topics across our business, from cyber insurance to security data and everything in between.

We are looking for a creative, collaborative product marketer to join our fast-growing team.


  • Clearly communicate complex product features and benefits by taking a user-friendly approach

  • Structure, write and edit copy for product and launch materials—blog posts, white papers, marketing emails, presentations, landing pages, and everything in-between

  • Work on UX writing, user education, and narrative development

  • Can understand the Coalition tone of voice and help us augment it

  • Develop content strategies and copywriting for non-product-related initiatives, including efforts targeted at specific audiences

  • Learn, maintain, and hone style guides and shared nomenclature across Coalition

  • Help your colleagues at Coalition write more and better by providing tips, feedback, and playbooks

  • Self-motivated; entrepreneurial spirit

  • Comfortable working in a fast-paced, dynamic environment

  • Aptitude to learn technical concepts/terms


  • A four-year degree in advertising, marketing, english, or related field

  • 3+ years of content marketing or copywriting experience

  • Excellent team/collaboration skills

  • A portfolio of written work—please send writing samples 

Bonus Points:

  • Familiarity with business writing specific to insurance or cybersecurity 

  • Ability to communicate complex technical concepts clearly to both technical and non-technical audiences
  • Technical background in engineering, computer science, or MIS a plus



This product marketing role is based in San Francisco. We are a semi-distributed team, with majority in San Francisco, using Slack, Confluence, Git, Google Suite, and more for development and communication.

Coalition is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.