Digital Marketing Manager
Marketing | Santa Barbara, CA | Full Time, Part Time, and Contract
ClearPathGPS delivers affordable and easy to use GPS tracking solutions to small and mid-sized fleets throughout the United States. Our customers span a wide variety of industries including construction, field services, delivery, transportation and distribution among many others. Our innovative fleet management solutions are delivered as software-as-a-service (SaaS) and through our mobile applications enabling our customers to access their data from anywhere anytime. ClearPathGPS customers use our services to substantially increase productivity while driving down operational expenses of their mobile workforces.
ClearPathGPS was founded on the idea that if we deliver consistent value to our customers at a fair price, they’ll decide to keep using our service without having to lock them into a contract. At its core, we are honest and transparent, we operate with integrity and timeliness, and we deliver on our promises.
ClearPathGPS is looking for an Digital Marketing Manager to join our team to lead our efforts to drive inbound B2B leads and traffic to our inside sales team.
You will own, create and manage our outbound email campaigns and landing pages to optimize conversions from emails to leads for the inside sales group to work.
You will manage our paid campaigns, SEO/SEM, social media, blog content and website content.
Must be an excellent B2B sales copy writer, ability to work with graphics and landing page design / optimization and be an expert in analytics and testing to achieve goals.
Familiar with tools such as HubSpot, Google AdWords / Analytics, Wordpress a plus.
At ClearPathGPS you will enjoy a generous compensation package (salary, vacation, company paid health insurance and more) and be part of a fun and dynamic software company in a great downtown State Street location.
Position is Santa Barbara based. No remote candidates will be considered.