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Associate Director, Patient Marketing

Sales/Marketing | Mountain View, CA | Full Time

Job Description

Company Overview

ChemoCentryx is a biopharmaceutical company focused on discovering, developing and commercializing novel therapeutics to treat autoimmune diseases, inflammatory disorders and cancer, primarily focused on orphan and rare diseases. ChemoCentryx balances a passion for science with the deep-seated belief that patients suffering from serious diseases deserve more than incremental improvements to the length and quality of their lives.

As a clinical-stage company with a broad portfolio in multiple therapeutic areas, ChemoCentryx pushes beyond “good enough” and strives for a totally new way of healing.

 

Position Overview

ChemoCentryx is seeking an experienced marketing professional to lead our patient education and promotional efforts and to support commercialization of the company’s first product. The Associate Director (AD) of Patient Marketing will be responsible for leading the development and execution of strategic and tactical patient marketing plans for Avacopan. The ideal candidate will bring experience developing new markets and assessing needs for patient education and promotion, and a record of accomplishment in building and executing successful campaigns to patients and caregivers. This individual will collaborate with team members from Marketing, Market Access, Medical Affairs, Commercial Analytics, Commercial Operations and Sales.


Essential Duties and Responsibilities

  • Evaluate the patient landscape and the educational needs of patients in order to activate the patient/physician dialogue related to the disease of ANCA Associated Vasculitis and Avacopan
  • Develop and drive patient strategic and tactical planning, including unbranded education and branded promotion, in collaboration with Healthcare Provider (HCP) Marketing, Market Access, and Commercial Analytics
  • Coordinate efforts where appropriate, with Medical Affairs colleagues and other cross functional partners
  • Collaborate with Commercial Analytics and Market Research to define adoption drivers and barriers, patient value proposition and messaging, and patient education strategy
  • Lead the development of patient facing tactics including the patient website, digital, patient CRM strategy
  • Develop patient-facing positioning and messaging, ensuring alignment with overall brand strategy and HCP initiatives
  • Manage agency partners for educational and promotional campaign materials and tactics
  • Drive development and approval of all materials through the medical, legal and regulatory review process (PRC)
  • Lead a patient ambassador team should it be determined that one is needed
  • Manage and execute patient advisory boards and focus groups where necessary
  • Advance existing and foster new trusted, long term relationships with advocacy partners
  • Work to Identify key priorities of patient advocacy groups and develop and implement plans to grow partnerships and support strategic initiatives
  • Manage timelines, budget, expenses and resources against commercial and corporate goals
  • Institute key processes necessary to achieve short and long-term strategic goals 
  • Ensure all programs are compliant with relevant laws, regulatory requirements and company policies governing interactions with patients and healthcare providers

Requirements

  • 6+ years of pharmaceutical/biotech Marketing experience, advertising agency or equivalent combination of education and experience, preferably with experience in Rheumatology or Nephrology disease
  • Patient marketing experience required
  • Experience launching new products is a plus
  • Deep understanding of patient journeys, communications channels and tactic design
  • Significant experience in marketing strategy and tactical planning with ability to convey plans to internal and external partners
  • Demonstrated ability to leverage commercial insights and analytics data to drive decision making
  • Works well within a dynamic environment with ability to quickly make an impact
  • Strong organization and project management skills
  • Candidates must have a Bachelor’s Degree with an MBA or post-graduate degree will be considered a plus