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Digital Marketing Lead

Marketing | Lahore, Punjab, Pakistan | Full Time

Job Description

Digital Marketing Lead 

Job ID: MKT-22-10027

Job Type: Full-time

Location: Lahore

We are seeking a creative and organized, Head of Marketing who will implement marketing initiatives for our growing company, if you know the ins and outs of the digital world, and know exactly how, when and who to target various marketing campaigns to, then come on down to We are searching for YOU!

Responsibilities will include:

Lead design and implementation of marketing plans and campaigns, using appropriate elements of marketing mix including Web Marketing, App Marketing and Conventional Marketing. Deliver plans on time and to budget, working with colleagues and external consultants as require and monitoring performance to ensure value for money and impact. Ensure effective monitoring of PR and its results. Ensure that market intelligence is available, relevant and timely to ensure customer-led development of successful campaigns. Advise on Partnership and Relationship management, supporting marketing initiatives for Business Development and Category Management teams. Work with Business Development and Category Management to develop effective marketing. Partnership and PR campaigns. Line-up agencies for Print and Digital collaterals where needed. Reputation risks are highlighted and managed and “lines to take” proposed Work closely with brand management team to get campaigns requirement delivered and for effective compliance with brand guidelines. Build capacity in marketing team to ensure effectiveness of work load. Manage team performance to growth hacking standards and drive high performance.


  • Experience: 5 - 7 years’ relevant experience
  • Education: Master’s degree in Management

Required Competencies:

  • Strong analytical and project management skills
  • Up to date knowledge of marketing best practice and an eye for creative marketing opportunities
  • Strong creative outlook
  • Planning & Organizing
  • Excellent Communication Skills