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Paid Acquisition Marketing Manager

Production | New York, NY | Full Time

Job Description

About Us:

Cheddar is a new kind of business and cultural news delivered via live video, aimed at people in their 20s and 30s, delivered over the internet. We broadcast from the floor of the New York Stock Exchange to Facebook Live and other platforms.

Summary:

We are looking for a talented and experienced marketer to join our small team in New York City.  You will use primarily Facebook advertising to build out the audience on our page and acquire users for our paid tiers of subscription video offerings. You should love media, business news, and live video creation.  You will be our first marketing team member and should be able to execute and innovate in an unstructured environment.

What you will do:

This position will create, designs and execute Facebook advertising campaigns with the goals of building organic reach and driving off site conversion for subscription video offerings on other platforms. You will also model and monitor our marketing budgets, cost per acquisition, and lifetime values.

Responsibilities include:

  • Developing and managing Facebook advertising campaigns

  • Possibly running Adwords and DR display campaigns

  • Developing and monitoring a CPA and lifetime value model for our media budget

Technical Skills, Experience & Qualifications:

  • Extensive experience with Facebook advertising: Like acquisition and offsite CPA measurement

  • Experience with cost per acquisition and lifetime value calculations and models

  • Expertise with tracking pixels and full funnel marketing