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E-Commerce Manager

Operations | Akron, OH | Full Time

Job Description

E-Commerce Manager

 

 

Position Statement:

The purpose of this position is to manage the development and growth of our direct-to-consumer E-Commerce websites and the brands we create for the E-commerce marketplace.

  • The E-Commerce Manager will assist in selling our own brands directly to consumers via multiple online channels, installing marketing functions that were previously not part of our role.
  • The E-Commerce Manager will spearhead the efforts to operate our websites and to promote our brands and products online and to develop content that satisfies customers who buy directly from us.
  • The E-Commerce manager will unite efforts across the enterprise to ensure that we are driving the business forward in a consistent, sustainable manner that assures maximum growth of top line sales and the creation of brand equity

Job Description  

  • Create brands and online marketing strategies for our growing range of product categories in the home improvement market
  • Supervise and assist in the design and development of ecommerce websites for our products and brands
  • Coordinate our presence in multiple online channels including Amazon Seller Central, marketplace sites and our own sites to maximize growth and avoid channel conflict
  • Ensure online consumer touch points and user experience are cohesive and create positive momentum for our brands
  • Coordinate and maintain creation of content for our sites and as needed, our retailers’ sites
  • Develop, manage, and track email and PPC marketing campaigns to drive sales and positive ROI

Position Requirements 

  • Bachelor’s degree required
  • 1-4 years experience as an E-Commerce Manager or E-Commerce Specialist with a preference for a focus on Consumer Goods.
  • Highly proficient with Google AdWords, Amazon AD platforms, Amazon Marketing Services (AMS) Bing Ads, pay-per-click advertising.
  • Experience working with the in-house Creative Department to develop product content intended to drive sales.
  • Develop and facilitate methods for seeking positive customer review placement on E-Commerce products.
  • Establish methods to increase page rank and visibility of products on E-Commerce sites to promote top-tier listings.
  • Analyze sales data and develop reporting on KPIs to create actionable plans to drive growth.
  • Monitor product/pricing strategies and promotions to drive incremental sales volume.
  • Demonstrable ability to gather and transform product feedback into actionable requirements
  • Highly proficient with MS Excel and the MS suite of tools.
  • Preference for experience with Wordpress and some Front-End Web Development experience (PHP, MySQL, CSS, HTML)