Senior Brand Manager - LA, NY, REMOTE
Operations | ALL LOCATIONS | Full Time
Who is Captiv8
Captiv8 brings unrivaled audience insights and accountability to the influencer space, along with thoughtful creative storytelling to power the most effective and memorable social content. As a rapidly growing startup with ample opportunity to advance within the company, we’re looking for someone who is eager to learn, work hard and takes initiative to be proactive in their daily responsibilities.
Title: Senior Brand Manager
Location: LA, NY, Remote
The Senior Brand Manager will be a detail-orientated, creative problem solver that thrives in a fast-paced and collaborative environment. Working with Captiv8’s key strategic accounts, the ideal candidate is a seasoned influencer campaign expert who can dynamically work across many client & internal teams to develop and execute innovative & strategic influencer marketing campaigns and help our clients achieve their marketing objectives.
Lead client meetings with the support of Partnerships, Strategy, & Analytics team, as needed
Develop both long-tail influencer strategies for various lines of business (i.e. B2B) and one-off influencer executions (i.e. Event-based, Local Market Store Openings), including creative & content strategy, talent recommendations, paid social strategy & measurement frameworks
Manage influencer campaign execution, including but not limited to, developing timelines/brief, troubleshooting talent negotiations, ensuring the quality of content, representing Captiv8 at on-site events, and providing paid media strategy
Support the training and daily management of associates
Analyze past campaign data/performance and extract key learnings to apply for future media strategies.
Conducting audience, platform, and social research to provide thoughtful POV's and drive innovation within the account
Keep a strong pulse on new social platforms + features to keep media strategy relevant and forward-thinking
Skills and Knowledge:
BA/BS degree or equivalent practical experience
5+ years Influencer Marketing experience across social media platforms including YouTube, Facebook, Instagram, Pinterest, Twitter, Snapchat, TikTok
Experience with telecommunications industry directly or via agency account work
Proven ability to foster meaningful relationships with clients by providing first class customer service
Superb project management skills with experience running large scale campaigns from start to finish, preferably in social
A team player who shares success and aims to challenge the status quo with a positive, can-do attitude
Excellent powerpoint & excel skills
Interest or experience in startups