Communications Manager
Communications and Marketing | Hybrid in Washington, DC | Full Time
Job Description
We are currently looking for a Communications Manager to join our team. This experienced communications professional will be a spokesperson for the Capitol Riverfront Business Improvement District (BID) and work across print, social, and digital media to shape and amplify the neighborhood’s perception as a vibrant destination for commerce, shopping, dining, nightlife, and tourism.
General Management & Administration
- Execute the work plan, budget, staff, and operations for the Communications program
- Coordinate team members (in other program areas), selected contractors/consultants, and interns to deliver the work plan
- Prepare briefings for the BID Board at quarterly meetings, as requested.
Strategic Communications
- Execute a strategic communications plan for the BID to include relationships with the media, publications and press releases designed to positively promote the BID within the community
- Serve as the primary point of contact for press and media
- Develop and disseminate collateral, informative material and bulletins, as needed, including, but not exclusively, the weekly round-up, monthly/bi-monthly newsletter, and annual publications (i.e., State of Capitol Riverfront and Annual Report)
- Maintain metrics and data for social media, the corporate website, newsletters, and other activities to establish baselines for success
- Respond to and internally communicate general inquiries related to the Capitol Riverfront neighborhood.
Digital Media
- Execute digital media plan for the BID to both maximize engagement and inform perception by amplifying the visibility of BID assets.
- Attend community events and activations, as needed, to capture content.
- Ensure that the BID website is current and includes useful content.
- Record, produce, and post content on social media platforms.
Stakeholder Management
- Support the President and Planning and Public Realm team in managing relationships with neighborhood retailers, property managers, and representatives (e.g., Councilmembers and Advisory Neighborhood Commissioners)
Marketing & Programs Collaboration
- Ensure a strong and consistent “brand” by implementing a strong comprehensive brand identity system across all collateral (printed, online and in the public realm).
- Provide strategic input on the events calendar to identify and define the type, scale, tone, theme, and content of events to ensure brand alignment.
- Additional responsibilities as assigned by the President.
Qualifications:
Education/Experience:
- Bachelor’s degree in business, Communications, Journalism, Political Science, Economic Development or related discipline.
- 4+ years of experience in marketing, public relations, advertising, and strategic communications
Technological Skills:
- Computer skills and proficiency in working with basic software programs e.g., MS Outlook, Word, Excel, Power Point, SharePoint, and other presentation applications, Internet and Salesforce
- Knowledge of and experience with social media platforms
- Knowledge of and experience with graphic/digital design software
Required Knowledge and Skills:
- Organized and detail oriented with excellent verbal and written communications, public speaking and interpersonal skills including the ability to build relationships and support among various stakeholders
- Ability to work varied hours including nights and weekends
- Must be willing to travel and have access to reliable transportation.
- Outstanding customer service skills, in person and electronic (email and phone).