Marketing Manager - Medical Devices, Women's Health

100% ONSITE - Westlake Village, CA

About Caldera Medical

Caldera Medical is a growing medical device company with a clear mission: to improve the quality of life for women. We design and manufacture innovative surgical products used by physicians across the country, and we're at an exciting inflection point — scaling our brand, expanding our product lines, and reaching a wider audience of healthcare providers.

The Opportunity

We're looking for a Marketing Manager to own the Healthcare provider marketing strategy for a key product line and play a visible role in the company's growth. This is a high-autonomy position where you'll shape how our brand shows up in the market — from digital campaigns to the trade show floor.

You'll report to VP, US Commercialization and work closely with sales, product, and executive leadership. If you've been looking for a role where your work directly drives revenue and you can see the impact of your decisions, this is it.

What You'll Own

• Product Line Strategy & Launches Lead the marketing strategy, positioning, and lifecycle performance for an assigned product line. Own product launches end-to-end — from messaging and materials to cross-functional coordination and go-to-market execution.
• Digital & Email Marketing Build and run B2B digital campaigns with a strong emphasis on email marketing — lead nurturing, segmentation, automation, and performance optimization. Track results, report on KPIs, and continuously improve ROI.
• Trade Shows & Events Plan and manage trade show participation from start to finish: logistics, booth design, lead generation, and post-event follow-up. You'll travel roughly 30% of the time to represent Caldera at industry events.
• Cross-Functional Collaboration Partner with sales, product, and leadership to ensure marketing efforts align with business goals. Create compelling content across channels — email, presentations, social media, and trade show materials.
• Market Intelligence Research industry trends, customer insights, and competitor activity to sharpen our positioning and keep us ahead of the curve.

What We're Looking For

Required:

• Bachelor's degree in marketing, business administration, communications, or a related field
• 5+ years of B2B marketing experience, including hands-on trade show management, product line marketing, and digital campaign execution
• Proven track record managing end-to-end email marketing campaigns using marketing automation tools
• Proficiency with CRM and digital marketing platforms (e.g., HubSpot, Salesforce, Mailchimp)
• Strong analytical skills — you're comfortable interpreting campaign data and making decisions based on it
• Excellent written and verbal communication skills
• 30% travel required for trade shows and events.

Preferred:

• Experience in medical devices, healthcare, or a regulated industry
• Comfort working in a growth-stage company where priorities evolve and you wear multiple hats
• Strong project management instincts — you can juggle several initiatives without dropping the ball

Why Caldera

• Mission-driven work — everything we do supports better outcomes for women's health
• Real impact — small enough that your contributions are visible, growing fast enough that there's room to expand your role
• Collaborative culture — you'll work shoulder-to-shoulder with sales, product, and leadership daily at our Westlake Village office

Competitive Compensation, Comprehensive Benefits, and more!

• Annual Salary - $120k-$130k along with bonus eligibility!
• Medical and Dental Benefits
• Vision Coverage
• 401(k) with 4% matching contributions after 90 days of employment
• Basic Life and AD&D
• Unlimited Vacation Policy
• 6 Weeks Paid Maternity Leave
• 10 paid holidays
• Being surrounded by amazing people!

(This role is being filled directly by our in-house recruiting team. We are not working with outside agencies for this position.)

Our Culture- Where Career and Passion come together!

• A Culture of family and team… not a corporate goliath where you’re just another number.
• All employees get a seat at the table and have influence with management. We care about giving back to the community. Our team donates time to helping local charities throughout Southern California.
• The Women’s Health Initiative is the heart of what we do, every day we put underprivileged women first.
• Our goal is to treat 1 million women suffering from incontinence by 2027!

Caldera Medical is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran's status (including protected veterans, as may be required by federal law), sexual orientation, gender identity or any other category protected by law.