VP of Subscription Marketing
Business Insider Intelligence | New York, NY | Full Time
We’re hiring a VP of Subscription Marketing to aggressively grow subscriptions and lead our marketing team from our New York office. Insider Inc.’s subscriptions team is passionate about producing research products that help industry leaders transform their organizations using emerging digital technologies, along with premium business news in finance, markets, enterprise, and tech.
Insider Inc. is an organization of doers from the top on down. We’re looking for someone who is a fountain of good ideas, moves fast, and loves to experiment, build, and iterate. It’s a role for someone with at least 7 years of email marketing experience, who is deeply curious about what compels people to take action and who has the technical and data chops to test their theories, build a strategy, and drive results.
As a team leader you’ll be responsible for our developing our marketing strategy, driving subscriptions, optimization, and engagement through email campaigns, maintaining relationships with technology vendors, forming new partnerships, and managing our marketing team. The VP of Subscription Marketing will also collaborate with stakeholders responsible for email across Insider.
Build the vision and growth strategy of digital subscription marketing at Insider. Meet aggressive free and paid subscription signup goals to support individual / consumer business, as well as qualification and lead generation for enterprise business. Iterate quickly, generate new ideas, and double-down on winners.
Optimize and execute on email. Develop and execute email campaigns to meet engagement, lead generation, and conversion goals. Optimize email campaigns and engagement. Delight our readers and subscribers.
Develop a friction-free marketing funnel. From emails to landing pages to sign-ups to product/content delivery, make it a frictionless experience for our readers. Dive into audience data to make campaigns even better and remove sources of friction from our conversion process to create hassle-free sign ups across channels.
Lead and train a high-performing team of digitally-savvy marketers to support the strategic goals of the business.
Stay up to date on the newest digital tools and tactics in digital marketing. Review, recommend, and manage tools, services, and vendors. Evaluate, hire, and develop relationships with existing and new platforms, partners and vendors.
7+ years in marketing with an exceptional digital and email marketing background
Top-notch organizational skills and attention to detail
Goal-oriented, data-driven, and errs on the side of action
Technical expertise in digital analytics tools (Google Analytics, Adobe Analytics, ComScore etc.)
Ability to closely manage timelines on concurrent campaigns supporting diverse business goals
Up-to-date on industry developments and competitors and active in the media community
Excellent technical implementation skills in HTML, email CRM platforms, etc.
Solid experience managing a team of dedicated marketing professionals
Hands on experience with paid digital campaigns (PPC, display, Facebook, Twitter, etc.) and managing budgets, overseeing vendors, platforms
If this sounds like a great job for you, please apply online and include a cover letter highlighting why you’d be a good fit for the role