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Manager, Analytics & Data Insights

Studios | New York, NY | Full Time

Job Description

 

 

Insider Inc. is a global media company focused on explaining the incredible, exploring possibility, and inspiring change in the world around us. Our publications - including Business Insider, INSIDER and Markets Insider - reach an audience of more than 300 million, deliver more than 2 billion video views, and drive millions of shares, likes, and social engagements every month. Our innovative events and content services teams deliver world-class storytelling to our audience in new ways. None of this would be possible without an incredible, passionate team. We come to work every day excited to change the face of digital publishing. Ready to join a growing company where your contributions can have a big impact? Keep reading! 


Insider Inc. is looking for a curious, driven, self-starter to be an Analytics and Data Insights Lead within the Insider Studios and sales group. As a data and analytics strategist, you will be responsible for the following:

  • Developing category insights/presentations 

  • Using first party data to identify interests, preferences, and actions of site visitors to create actionable insights 

  • Executing brand lift studies for larger campaigns 

  • Providing on-going analytics support and best practices to internal stakeholders, including the Studios content producers, sales development, media planning, and ad sales teams, via brief, clearly written reports

  • Working with sales marketing to provide insights/storytelling support to help inform marketing strategies

  • Working with the head of content strategy and analytics to develop benchmarks for content programs


Qualifications

The ideal candidate will have 3–5  years of experience in a research, analytics, and/or insights role and have prior experience:

  • Monitoring performance of key competitors and providing regular insights to sales and marketing 

  • Developing actionable insights from multiple data sources

  • Executing ad effectiveness studies for large campaigns 

  • Supporting key sales proposals with insights

  • Supporting the development and execution of primary research as needed 

  • Training internal teams on the use of 3rd-party research tools 

  • Working with the data/audience team to create off-the-shelf and custom audience segments within our DMP

  • Developing and maintaining benchmark metrics for branded content programs

  • Managing syndicated research vendor relationships

  • Using Excel, comScore, Google Analytics, PowerPoint and Keynote proficiently


Want to be part of our team? Apply now!