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Integrated Marketing Planner

Sales Development | New York, NY | Full Time

Job Description


We're hiring an Integrated Marketing Planner in our New York office. 

We need an individual who is passionate about digital advertising, who can work in a fast-paced environment, who's an expert writer and excels at PowerPoint and Photoshop, and is excited about writing and creating proposals that make our advertisers want to work with Insider, Inc. Are you proactive and creative? Can you meet deadlines and juggle multiple priorities? Do you have solid analytical skills and a keen eye for detail? Then, we're looking for you!

The Integrated Marketing Planner will work in partnership with the Integrated Marketing Manager to develop RFP responses and proactive opportunities within the automotive and technology categories.


This person will be the main point of contact for vertical-specific RFPs, and will work closely with the Sales Reps to develop winning proposal ideas and proactive opportunities for specific category clients.  


Some of the job responsibilities include:

  • Leading and developing RFP responses and internal brainstorms in regards to pre-sales opportunities 

  • Creating and developing proposal decks and marketing materials with a focus on creative storytelling 

  • Brainstorming proactive ideas and building out compelling marketing collateral 

  • Working with post-sales teams to ensure proper campaign execution 

  • Collaborating with multiple internal teams, including Sales, Media Planning, Research, Ad Product, etc. to ensure ideas are uniquely Insider, Inc., and executable. 

  • Serving as the expert in the technology and automotive vertical, including staying up to date on industry/market trends, competitive information, etc. 


  • 2-3 years of sales development and/or sales marketing experience in a fast-paced digital environment. Digital Publisher side experience would be a huge plus!

  • Experience supporting B2B initiatives, clients and advertisers, specifically in the automotive and technology verticals

  • Expert writer, with proven ability to effectively and efficiently tell marketing stories 

  • Expert at PowerPoint, with strong Photoshop and comScore skills preferred 

  • A passion for Insider, Inc.’s content among all its properties - Business Insider, INSIDER, Tech Insider, and Markets Insider.


About us:

Insider Inc. is the publisher of INSIDER, Markets Insider, and 17 international editions of Business Insider, including the flagship NY-based US edition. The company pioneered a digital-native approach to news and information that is social and mobile at its core, for an ambitious and curious global audience that grew up with digital. The company launched in 2007, and in ten years, Business Insider has grown to become the most favorite business news brand in the world, when measured by reach. Insider Inc. reaches a global audience of several hundred million readers and viewers. The company also offers a subscription research service, Business Insider Intelligence (BII), that provides in-depth insight, data, and analysis of digital topics. Every year the company hosts IGNITION, an influential media and technology conferences. Insider Inc. is a subsidiary of Axel Springer SE. We are always looking for talented, curious and motivated individuals to join our growing team.