Executive Director, Research & Insights
Marketing | New York, NY | Full Time
Insider Inc. is seeking an Executive Director of Research & Insights to lead a small team to drive research, analytics, and insights supporting the Insider Inc. brand and publications. If you have a strong background in market research at a digital media company, a knack for market insights and thinking outside the box and get excited by the idea of contributing to one of the world’ fastest growing media brands, then this could be the right opportunity for you.
The ideal candidate should have knowledge and experience in all aspects of the research and analytics landscape, including leadership of primary and proprietary research studies; an awareness of and ability to fashion third party syndicated and campaign data; experience with data-driven content storytelling; and a passion for packaging market trends and category insights – all of which will help our sales and marketing teams clearly and persuasively articulate our company’s unique value proposition.
Primary responsibilities include:
Oversight and management of team
Ownership of annual research plan, working closely with Marketing and Revenue team leadership
Diligent awareness of market and category trends and insight affecting our business and our clients’ businesses, with the ability to package and storytell these insights for individual client response and overall brand positioning – driving insights is essential
Ability to design, field, and package proprietary first-party research that helps position Insider Inc’s thought leadership and/or that of its individual publications
Ability to manage and grow a first-party panel and targeted research among panelists to helps further our brand story and category/audience reach
Management of vendor relationships, contracts, and packaging of syndicated research (including Comscore, Nielsen and others) to drive brand storytelling, RFP response, and narrate brand growth and leadership
Support of Marketing and Content Production teams in creation of proactive pitches and proposals
7+ years media research and analysis experience
Strategic thinker and excellent brand storyteller
Experience designing & conducting primary research studies
Ability to interpret, analyze, and report on media research tools and trends in support of corporate sales & revenue goals
Strong understanding of the digital media landscape and experience with media research & analysis, including familiarity with common research data sources such as comScore, Nielsen, Global Web Index, Crowd Tangle etc.
Familiarity with custom research and data management platforms
Extremely detail oriented and time sensitive
Strong communication, organizational, and interpersonal skills
Proficient in Excel, PowerPoint, Keynote
Insider Inc. is the publisher of INSIDER, Markets Insider, and 17 international editions of Business Insider, including the flagship NY-based US edition. The company pioneered a digital-native approach to news and information that is social and mobile at its core, for an ambitious and curious global audience that grew up with digital. The company launched in 2007, and in ten years, Business Insider has grown to become the most favorite business news brand in the world, when measured by reach. Insider Inc. reaches a global audience of several hundred million readers and viewers. The company also offers a subscription research service, Business Insider Intelligence (BII), that provides in-depth insight, data, and analysis of digital topics. Every year the company hosts IGNITION, an influential media and technology conferences. Insider Inc. is a subsidiary of Axel Springer SE. We are always looking for talented, curious and motivated individuals to join our growing team.