Business Insider advertising and marketing reporter
Editorial | New York, NY | Full Time
Business Insider is looking for an experienced reporter to cover advertising and marketing.
The advertising world is in the throes of major disruption. Agency giants are under siege from consulting companies like Deloitte and Accenture that are coming to eat their lunch. Marketers are increasingly foregoing agencies and hiring their own ad experts instead. A whole new crop of direct-to-consumer companies are upending traditional ways of advertising, forcing agencies and ad sellers to adapt.
We’ve already made an impact with our coverage: When Samsung ousted a bunch of marketing staff after an audit of gifting practices, we were on it. We made a mark with this story on agencies throwing ad tech companies under the bus. We were on the trend of legacy marketers trying to stay relevant by taking a page from upstarts’ playbook. When Verizon Media had a secret meeting with top ad agency execs, we got the inside scoop.
We’re looking for someone who can unpack and advance these trends, break news, and get the real story on what’s going on inside agencies and marketers as they figure out this new world.
The job requires traditional beat reporting, investigative work, and analysis. The successful candidate will spend a lot of time with CMOs and agency chiefs, and will be comfortable as the face of Business Insider inside that industry, on panels, at industry conferences, be they at Cannes or in Davos. You will also attend a lot of cool parties in New York and the South of France.
We're looking for someone with:
• A knowledge of the ad agency/adtech/social media marketing business
• The ability to work quickly and independently
• An impeccable standard of spelling, punctuation and headline-writing
• An interest in using different formats (lists, charts, narratives) to tell stories in the most effective way
• The belief that the way advertising is usually covered in newspapers and trade mags is criminally boring
This is a full-time position based in our Manhattan office. Business Insider offers competitive compensation packages complete with benefits.
Created for the digital generation, Business Insider is the largest business news site in the U.S. and one of the fastest-growing news brands in the world. We embrace the themes of positive change and innovation and use fast, fun, and informative storytelling to cover the business, tech, and finance news stories you need to know to work, play and live better.
APPLY HERE with your resume and cover letter telling us why this is your ideal job.