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Branded Content Producer

Studios | New York, NY | Full Time

Job Description

Content Producer, BI Studios


Business Insider is looking for a talented Content Producer to join BI Studios, our award-winning branded content team. BI Studios works with advertisers and marketers to craft multi-platform content campaigns for our growing list of Fortune 500 clients and their blue-chip agencies.


In this role, you'll be involved in the creative process from beginning to end: researching, brainstorming, formulating content strategy, and working with various BI Studios teams to produce content that resonates with our readership. We’ll look to you to bring interesting and inventive ideas to our clients and recognize which tactics — e.g., enhanced articles, interactive infographics, video series — will be the most effective and impactful.


The ideal candidate is a creative thinker with a strong grasp on digital strategy and versatile writing skills. This person has experience with branded content at either a digital publication or a creative or marketing agency, and is excited about the opportunities and challenges in the growing field of branded content.




  • Talent for researching, brainstorming, and organizing and presenting ideas to others

  • Expertise in time-tested digital and social storytelling formats and drive to explore emerging platforms

  • Experience with video-driven campaigns a must

  • Excellent writing and editing skills

  • Familiarity with and enthusiasm for Business Insider’s and INSIDER’s content, style, and goals

  • Extensive experience with consumer-facing content (retail, auto, travel) but isn’t afraid or business content either (banking, enterprise tech, logistics)

  • Ability to handle multiple deadlines at once

  • 2–4 years professional writing and campaign development experience at a creative agency or digital publication (in-house content studio preferred)


Interested candidates should share a résumé, qualifications, and collection of your best work. Resumes submitted without work examples will not be considered. Thank you in advance.