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Audience Development Strategist

Product | New York, NY | Full Time

Job Description

Business Insider, the world’s favorite business news site, seeks a talented strategist to acquire and develop new audiences and deepen engagement with Business Insider brands. Our ideal candidate will balance powerful analytic skills with an entrepreneurial spirit that continually finds better ways to do things.
In this role, you’ll:

  • Lead our audience development strategies, scale new acquisition channels, and grow new product lines
  • Promote content including articles, videos, sponsored content, newsletters, research reports, subscriptions, and events
  • Rapidly iterate, experiment, measure, and test new ideas
  • Streamline and automate promotions and data flows to maximize efficiency
  • Write algorithms that optimize user engagement and profits
  • Analyze data to identify the greatest acquisition opportunities
  • Work with SEO, Social, Edit, Product, Revenue, and Finance teams to share best practices and develop new methods
  • Develop a growth plan for this practice that may include additional team members and support

You have:

  • Experience with Social Media Advertising and/or SEM
  • Passion for using data to drive discoveries and make business decisions
  • Experience working with a content organization and/or content marketing
  • A desire to roll up your sleeves and do the work and the ability to analyze and optimize existing work
  • Strong communication skills with a wide array of stakeholders
  • A desire to invent and innovate. We want builders!
  • 5 years experience in related fields

Insider Inc. Benefits