Ad Operations & Programmatic Specialist
Ad Operations | London, United Kingdom | Full Time
The Ad Operations & Programmatic Specialist will join a team responsible for executing digital advertising campaigns for a growing list of major advertisers and agencies. They will be responsible for managing the workflow of our UK- based campaigns. This role will be part of the team responsible for managing digital advertising campaigns across all of Business Insider’s Platforms (Desktop, Mobile, App, Native, Programmatic, and Video.) The aspects of the role include inventory management, QA of creative, implementation in the adserver, and implementation.
Working with teams in UK and US offices in Sales, Sales Development, Business Development, Programmatic and Advertising Operations departments to ensure goals are met.
Main tasks and responsibilities:
Working with Sales and Sales Development on Campaign Planning
Monitoring the Inventory utilisation of the UK & European Inventory
Managing the Campaign Set-Up Process
Adhering to defined Sales Operations Processes
Managing the delivery and optimization of digital ad campaigns to ensure they fulfill properly.
Working closely with internal groups to ensure client satisfaction on both Direct and Programmatic (private marketplace and programmatic guaranteed) campaigns
Using Google AdManager and other internal systems for reporting and trafficking purposes
Troubleshooting issues related to new campaigns
Proven experience working with Excel, Powerpoint, Major Adservers, Web Analytics Tools and Inventory Management Systems.
Proven experience managing digital advertising campaigns across both direct and programmatic channels.
An advertising operations focused individual with expertise in digital advertising.
Previous experience at a publisher or ad agency is helpful, ideally working across both direct and programmatic campaigns or an experienced ad operations specialist looking to also incorporate programmatic responsibilities into their role.
First class attention to detail and organisational skills.
Ability to multitask and manage several accounts.
Possess strong written and verbal communication skills.
Thrives in a fast-paced, deadline oriented environment.
Passionate about digital advertising and innovation in media with experience of working for a digital publisher or equivalent.
Excellent problem solver
Self-starter and quick learner but able to ask for help when necessary.
Insider Inc. is the publisher of INSIDER, Markets Insider, and 17 international editions of Business Insider, including the flagship NY-based US edition. The company pioneered a digital-native approach to news and information that is social and mobile at its core, for an ambitious and curious global audience that grew up with digital. The company launched in 2007, and in ten years, Business Insider has grown to become the most favorite business news brand in the world, when measured by reach. Insider Inc. reaches a global audience of several hundred million readers and viewers. The company also offers a subscription research service, Business Insider Intelligence (BII), that provides in-depth insight, data, and analysis of digital topics. Every year the company hosts IGNITION, an influential media and technology conferences. Insider Inc. is a subsidiary of Axel Springer SE. We are always looking for talented, curious and motivated individuals to join our growing team.