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Marketing Operations Specialist

Marketing | Redwood City, CA | Full Time

Job Description

MARKETING OPERATIONS SPECIALIST

The Marketing Operations Specialist will work directly with the VP of Marketing on a variety of initiatives related to our marketing technology tools and operational processes. This individual will actively manage and execute marketing campaigns and processes based on defined goals and objectives.

Responsibilities include:

  • Help manage the technical aspects of marketing systems (Marketo) used to generate, distribute, and report on leads.
  • Implement new marketing programs to increase new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.
  • Work directly with VP of Marketing to define, execute and measure marketing and sales campaigns.
  • Act as the marketing expert and liaison for the Sales/Account Management teams. Help train new Sales/Account Management personnel on relevant business processes to ensure consistency across the sales team
  • Actively drive, organize, and participate in key initiatives (for example, setup of workflow, nurture tracks and metrics for new telesales team, automation of company-wide sales initiatives such as phone blitzes and turnkey promotional events).
  • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
  • Monitor and maintain data quality within the marketing database.
  • Additional sales/marketing support as required.

Minimum Qualifications:

  • Bachelor's Degree
  • 2-3 years of experience in a marketing automation systems/platforms; Marketo preferred.
  • Logical thinker and problem-solver who enjoys the challenge of developing creative solutions.
  • A motivated self-starter with a high sense of ownership. Thinks ahead of problems and acts proactively.
  • Excellent people skills to interact with colleagues and enjoys working in a collaborative, cross-team capacity.
  • Ability to create effective relationships, influence and collaborate internally and externally at all organizational levels.
  • Excellent verbal and written communication skills.
  • Highly professional with strong interpersonal skills.

Preferred Qualifications:

  • Prior experience in a consultative marketing based role such as client facing or agency related.