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Head of Growth Marketing

Marketing | Remote | Full Time

Job Description

About Braintrust

  • We’re creating a new marketplace business model that is owned and operated by the community and powered by a blockchain token. 

  • Founded by two serial entrepreneurs with multiple exits, Adam Jackson and Gabriel Luna-Ostaseski. 

  • We have 30+ Fortune 1,000 customers including Nestle, Porsche, Deloitte + more

  • There are 2,000 talents on our platform, and 50,000+ on our waitlist

  • We’ve raised $25M in funding from IDEO, True Ventures, Homebrew, ACME + more

  • We’ve been featured in The New York Times, Fortune, The Wall Street Journal + more

Make an Impact

  • We’re not going after a small problem or a small market. We’re creating a new economic model for how work gets done globally. 

  • We believe talent is everywhere but opportunity is not; our ambition is to spread economic opportunity more equitably around the world. 

  • At Braintrust, the work you do will help accelerate innovation for enterprises, and make a difference in the lives of freelancers.

Hop on the Rocketship

  • In 2020, we outpaced our growth projects by 300%

  • Freelancers are making $1M a month via Braintrust and will be making $10M a month by end of this year

  • Harvard Business School wrote a case study on our new business model. 

Team and Culture

  • We are a mission driven culture composed of ambitious, creative and hard working people. 

  • We started and will always be a fully distributed company across 15 different countries.

  • We offer unlimited PTO and bring our team together for retreats twice a year. 

  • We offer best in class health care benefits, and cover 75% for you, and 50% for your dependents.

  • We provide $100/ mo gym & house cleaning stipends

  • We provide a $500 annual learning & development, and a $200 technology stipend

About the Role

As Head of Growth Marketing, you will develop our target freelance talent personas and design marketing strategies to bring them onto the Braintrust platform. You will be responsible for establishing, tracking, optimizing, and accelerating the growth of our freelance talent pool via remarkable marketing tactics. You will utilize our competitive advantages - our community and unique incentive system, the BTRUST token - to develop acquisition campaigns, drive the tactical execution, analyze the results and use the data to optimize future campaigns.

About You

  • You love data and analytics, and use numbers to inform your decision making 

  • You are highly autonomous, communicative and organized

  • You have a growth mindset with the motivation to approach challenges creatively 

  • You are mission-driven and ready to make a major impact on the future of work

You’ll be responsible for: 

  • Own the organic and paid, online and offline full-funnel acquisition strategies for talent

  • Build the roadmap for new growth marketing tactics that can expand our acquisition channels

  • Define and continuously update talent audience segments based on customer demand

  • Create compelling and unconventional campaigns that will resonate with our target audience

  • Define a budget, forecast results and course correct with optimizations along the way

  • Develop a testing strategy, execute low budget tests to determine efficacy of these channels and messages, report on findings and iterate quickly

  • Build reporting dashboards, analyze results with clear takeaways and recommend improvements to our strategy 

  • Partner cross-functionally across Marketing, Community, Product and Talent Operations on all talent growth initiatives

Our Requirements

  • 5+ years of growth marketing experience

  • Experience and comfort working in a fully distributed, start-up team environment 

  • Proficient in using Hubspot, Google Analytics, Google Tag Manager, Tableau and other core tools of the growth marketing tech stack

  • Experience working with paid channels Google AdWords, Google Display Network, LinkedIn, Facebook and knowledge of SEO best practices

  • Analytical skills, with an understanding and ability to report on attribution, CAC, and LTV 

  • Track record of growing a brand and community

  • Strong prioritization, with the ability to scope impact, assign timelines and rank projects based on business needs

  • Entrepreneurial spirit, intellectualism, supportiveness and a bias toward “yes”