Head of Growth Marketing
Marketing | Remote | Full Time
We’re creating a new marketplace business model that is owned and operated by the community and powered by a blockchain token.
Founded by two serial entrepreneurs with multiple exits, Adam Jackson and Gabriel Luna-Ostaseski.
We have 30+ Fortune 1,000 customers including Nestle, Porsche, Deloitte + more
There are 2,000 talents on our platform, and 50,000+ on our waitlist
We’ve raised $25M in funding from IDEO, True Ventures, Homebrew, ACME + more
We’ve been featured in The New York Times, Fortune, The Wall Street Journal + more
Make an Impact
We’re not going after a small problem or a small market. We’re creating a new economic model for how work gets done globally.
We believe talent is everywhere but opportunity is not; our ambition is to spread economic opportunity more equitably around the world.
At Braintrust, the work you do will help accelerate innovation for enterprises, and make a difference in the lives of freelancers.
Hop on the Rocketship
In 2020, we outpaced our growth projects by 300%
Freelancers are making $1M a month via Braintrust and will be making $10M a month by end of this year
Harvard Business School wrote a case study on our new business model.
Team and Culture
We are a mission driven culture composed of ambitious, creative and hard working people.
We started and will always be a fully distributed company across 15 different countries.
We offer unlimited PTO and bring our team together for retreats twice a year.
We offer best in class health care benefits, and cover 75% for you, and 50% for your dependents.
We provide $100/ mo gym & house cleaning stipends
We provide a $500 annual learning & development, and a $200 technology stipend
About the Role
As Head of Growth Marketing, you will develop our target freelance talent personas and design marketing strategies to bring them onto the Braintrust platform. You will be responsible for establishing, tracking, optimizing, and accelerating the growth of our freelance talent pool via remarkable marketing tactics. You will utilize our competitive advantages - our community and unique incentive system, the BTRUST token - to develop acquisition campaigns, drive the tactical execution, analyze the results and use the data to optimize future campaigns.
You love data and analytics, and use numbers to inform your decision making
You are highly autonomous, communicative and organized
You have a growth mindset with the motivation to approach challenges creatively
You are mission-driven and ready to make a major impact on the future of work
You’ll be responsible for:
Own the organic and paid, online and offline full-funnel acquisition strategies for talent
Build the roadmap for new growth marketing tactics that can expand our acquisition channels
Define and continuously update talent audience segments based on customer demand
Create compelling and unconventional campaigns that will resonate with our target audience
Define a budget, forecast results and course correct with optimizations along the way
Develop a testing strategy, execute low budget tests to determine efficacy of these channels and messages, report on findings and iterate quickly
Build reporting dashboards, analyze results with clear takeaways and recommend improvements to our strategy
Partner cross-functionally across Marketing, Community, Product and Talent Operations on all talent growth initiatives
5+ years of growth marketing experience
Experience and comfort working in a fully distributed, start-up team environment
Proficient in using Hubspot, Google Analytics, Google Tag Manager, Tableau and other core tools of the growth marketing tech stack
Experience working with paid channels Google AdWords, Google Display Network, LinkedIn, Facebook and knowledge of SEO best practices
Analytical skills, with an understanding and ability to report on attribution, CAC, and LTV
Track record of growing a brand and community
Strong prioritization, with the ability to scope impact, assign timelines and rank projects based on business needs
Entrepreneurial spirit, intellectualism, supportiveness and a bias toward “yes”