Director of Growth Marketing (REMOTE)

About Braintrust

• We’re creating a new marketplace business model that is owned and operated by the community and powered by a blockchain token.
• We’re not going after a small problem or a small market. We’re creating a new economic model for how work gets done globally.
• Founded by two serial entrepreneurs with multiple exits, Adam Jackson and Gabriel Luna-Ostaseski.
• We’ve raised $142M in funding from leading Silicon Valley Investors including Tiger Global Management, Coatue, Coinbase Ventures, IDEO, Blockchange, Uprising, True Ventures, Homebrew, ACME + more
• We have 500+ Fortune 1,000 customers including Nestle, Nike, Porsche, Deloitte, Twitter, Coursera + more
• We’ve been featured in The New York Times, Fortune, The Wall Street Journal + more

Hop on the Rocketship

• Gross Services Volume (GSV) grew by 2,079%, from $1.2M to $24.3M
• The number of enterprises (Clients) jumped 752%, from 63 to 474
• Job-seekers (Talent) flocked to the platform growing from 2,194 to over34,000
• The network’s Community grew 70X from 10,000 to over 700,000 members

About the Role:

As our Director of Growth Marketing - Talent Acquisition, you will design, test, and execute marketing strategies that drive high-quality, active candidates to Braintrust. This is a growth leadership role with direct reports and agency management responsibilities.

You'll utilize our competitive advantages - our community and unique incentive system, the BTRST token - to develop acquisition campaigns, drive the execution, analyze the results and use the data to optimize future campaigns.

Responsibilities:

• Own the strategy and execution for talent acquisition campaigns including paid advertising, email marketing, influencer marketing, etc.
• Define a budget, forecast results, report weekly on progress, and recommend improvements to our strategy.
• Continually test and optimize new channels and sign-up funnels to drive growth.
• Build campaigns to acquire pre-identified high-value leads.
• Produce lifecycle and nurture lead generation programs to engage prospects down funnel.
• Partner cross-functionally across Marketing, Community, Growth, Product and Talent Operations.
• Drive marketing sourced GSV by increasing Talent Sign-Ups, Approved Talent, Opportunity Pipeline and Closed/Won GCV
• Manage resources including contractors and agencies.

About You:

• You’re a hands-on leader comfortable working at a high-growth, remote startup
• You have a strong grasp of the business, the strategy, and related metrics.
• You provide confident, proactive communications and leadership.
• Your growth framework centers around testing and optimizing channels, funnels, and growth loops.
• You're analytical, and use data to inform your decision making
• You are highly autonomous, communicative, and organized
• You are mission-driven and ready to make a major impact on the future of work

Requirements:

• 8+ years of hands-on growth marketing experience
• Multiple, successful experiences building high-performing teams.
• Expert in testing and optimizing channels, funnels, and conversion rate optimization (CRO).
• Deep knowledge of paid and programmatic channels such Google AdWords, LinkedIn, Facebook
• Self-sufficient using analytical tools such as Google Analytics and Data Studio.
• Strong analytical skills, with an understanding and ability to report on attribution, CAC, and LTV
• Solid understanding of the talent acquisition space and dynamics
• Strong prioritization, with the ability to scope impact, assign timelines and rank projects based on business needs
• Entrepreneurial spirit, intellectualism, supportiveness and a bias toward “yes”
  
  
  

Team & Culture:

• We are a mission-driven culture composed of ambitious, creative, and hard-working people.
• We started and will always be a fully distributed company across 15 different countries.
• We offer unlimited PTO and the flexibility to work wherever and whenever is best for you
• We offer best-in-class health care benefits, and cover 75% for you, and 50% for your dependents.
• We provide $100/ mo gym & house cleaning stipends
• We provide a $500 annual learning & development, and a $200 technology stipend