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Director of Communications

Marketing | Remote | Full Time

Job Description

About Braintrust

  • We’re creating a new marketplace business model that is owned and operated by the community and powered by a blockchain token. 

  • Founded by two serial entrepreneurs with multiple exits, Adam Jackson and Gabriel Luna-Ostaseski. 

  • We have 30+ Fortune 1,000 customers including Nestle, Porsche, Deloitte + more

  • There are 2,000 talents on our platform, and 50,000+ on our waitlist

  • We’ve raised $25M in funding from IDEO, True Ventures, Homebrew, ACME + more

  • We’ve been featured in The New York Times, Fortune, The Wall Street Journal + more

Make an Impact

  • We’re not going after a small problem or a small market. We’re creating a new economic model for how work gets done globally. 

  • We believe talent is everywhere but opportunity is not; our ambition is to spread economic opportunity more equitably around the world. 

  • At Braintrust, the work you do will help accelerate innovation for enterprises, and make a difference in the lives of freelancers.

Hop on the Rocketship

  • In 2020, we outpaced our growth projects by 300%

  • Freelancers are making $1M a month via Braintrust and will be making $10M a month by end of this year

  • Harvard Business School wrote a case study on our new business model.

Team and Culture

  • We are a mission driven culture composed of ambitious, creative and hard working people. 

  • We started and will always be a fully distributed company across 15 different countries.

  • We offer unlimited PTO and bring our team together for retreats twice a year. 

  • We offer best in class health care benefits, and cover 75% for you, and 50% for your dependents.

  • We provide $100/ mo gym & house cleaning stipends

  • We provide a $500 annual learning & development, and a $200 technology stipend

About the Role

As Director of Communications you will design, lead and execute a cohesive communications strategy including PR and social media that promotes Braintrust’s differentiated and forward-thinking brand. You will be responsible for strengthening our profile during a pivotal time in the company’s growth. You will craft provoking and compelling narratives designed to generate press coverage, and be the eyes and ears of Braintrust, proactively identifying trends and high value opportunities for us to contribute commentary and perspective. 

Responsibilities

Communications Strategy

  • Develop creative and integrated communications strategy inclusive of messaging frameworks, key talking points, channel recommendations, measurable goals aligned with business priorities 

  • Create a cadence of news, announcements, speaking engagements and more associated with company milestones, industry research, and marketing campaigns.

  • Lead the social media strategy to grow our audience and increase brand engagement across channels and audiences

  • Position Braintrust executives as the spokespeople for the Future of Work by building their social presence and media engagement frequency

  • Partner with Growth Marketing and Community teams to ideate, coordinate and execute remarkable growth strategies utilizing press and guerilla marketing

  • Build an overall communications calendar with key dates for op-ed, award and speaking submissions

  • Track coverage, measure communications efforts and deliver frequent reporting on progress towards goals

  • Oversee maintenance of all business messaging, company fact sheets, bios and other company materials

  • Be a strategic thought partner with the VP Marketing and Co-founders.

 Media Relations

  • Develop a media engagement strategy to build Braintrust into the go-to thought leader in the Ownership Economy, all things Future of Work and the Gig Economy 

  • Cultivate and maintain relationships with business, tech, crypto and consumer press

  • Pitch journalists to gain coverage in high impact print, online and broadcast media including profile pieces, feature stories, bylines or commentary to market trends/ news of the day

  • Secure guest spots on top tier, largely distributed podcasts

  • Create and manage a spokesperson program, ensuring speakers are regularly media trained 

  • Develop a proactive PR practice by regularly monitoring and identifying opportunities to trendjack news of the day or enter mainstream/industry conversations through headlines of the week

  • Manage inbound inquiries and requests.

Content Development

  • Build compelling submissions to earn recognition in awards and speaking programs

  • Create and manage reviewing of critical communications materials (pitches, press releases, media lists, messaging guides, statements, briefing materials, coverage reports and more)

  • Take stories from concept to launch - create themes that resonate through media, social, thought leadership, marketing, and build the necessary assets to bring the idea to life on multiple channels

  • Contribute to the thought leadership and content marketing strategy

  • Compose webinar, LinkedIn Live, Clubhouse, video and presentation narratives, build the outlines and prep docs for executives

  • Oversee the execution of Braintrust and co-founders social media to engage with our community and generate broader publicity to help grow our awareness in the market

About You

  • You are mission-driven and ready to make a major impact on the future of work

  • You are a natural storyteller with exceptional writing skills

  • You can spot opportunities for unconventional narratives

  • You are highly autonomous, communicative and organized

  • You have a growth mindset with the motivation to approach challenges creatively 

Requirements

  • 8+ years experience working in communications, public relations and social media with a majority of time working in-house

  • 2+ years team management experience

  • Startup experience a must, experience taking a company public or leading political campaigns a big plus

  • Experience managing external agency partners

  • Demonstrated abilities in executing complex communications programs with an emphasis on storytelling and integration across traditional and digital channels

  • Strong interest in cryptocurrency, can navigate the space, knows the key players and influencers

  • A proven record of success, building and positioning brands as well as establishing relationships with press and industry influencers

  • Experience in developing research driven narratives, gathering, synthesizing and analyzing insights into newsworthy content