Director of Communications
Marketing | Remote | Full Time
We’re creating a new marketplace business model that is owned and operated by the community and powered by a blockchain token.
Founded by two serial entrepreneurs with multiple exits, Adam Jackson and Gabriel Luna-Ostaseski.
We have 30+ Fortune 1,000 customers including Nestle, Porsche, Deloitte + more
There are 2,000 talents on our platform, and 50,000+ on our waitlist
We’ve raised $25M in funding from IDEO, True Ventures, Homebrew, ACME + more
We’ve been featured in The New York Times, Fortune, The Wall Street Journal + more
Make an Impact
We’re not going after a small problem or a small market. We’re creating a new economic model for how work gets done globally.
We believe talent is everywhere but opportunity is not; our ambition is to spread economic opportunity more equitably around the world.
At Braintrust, the work you do will help accelerate innovation for enterprises, and make a difference in the lives of freelancers.
Hop on the Rocketship
In 2020, we outpaced our growth projects by 300%
Freelancers are making $1M a month via Braintrust and will be making $10M a month by end of this year
Harvard Business School wrote a case study on our new business model.
Team and Culture
We are a mission driven culture composed of ambitious, creative and hard working people.
We started and will always be a fully distributed company across 15 different countries.
We offer unlimited PTO and bring our team together for retreats twice a year.
We offer best in class health care benefits, and cover 75% for you, and 50% for your dependents.
We provide $100/ mo gym & house cleaning stipends
We provide a $500 annual learning & development, and a $200 technology stipend
About the Role
As Director of Communications you will design, lead and execute a cohesive communications strategy including PR and social media that promotes Braintrust’s differentiated and forward-thinking brand. You will be responsible for strengthening our profile during a pivotal time in the company’s growth. You will craft provoking and compelling narratives designed to generate press coverage, and be the eyes and ears of Braintrust, proactively identifying trends and high value opportunities for us to contribute commentary and perspective.
Develop creative and integrated communications strategy inclusive of messaging frameworks, key talking points, channel recommendations, measurable goals aligned with business priorities
Create a cadence of news, announcements, speaking engagements and more associated with company milestones, industry research, and marketing campaigns.
Lead the social media strategy to grow our audience and increase brand engagement across channels and audiences
Position Braintrust executives as the spokespeople for the Future of Work by building their social presence and media engagement frequency
Partner with Growth Marketing and Community teams to ideate, coordinate and execute remarkable growth strategies utilizing press and guerilla marketing
Build an overall communications calendar with key dates for op-ed, award and speaking submissions
Track coverage, measure communications efforts and deliver frequent reporting on progress towards goals
Oversee maintenance of all business messaging, company fact sheets, bios and other company materials
Be a strategic thought partner with the VP Marketing and Co-founders.
Develop a media engagement strategy to build Braintrust into the go-to thought leader in the Ownership Economy, all things Future of Work and the Gig Economy
Cultivate and maintain relationships with business, tech, crypto and consumer press
Pitch journalists to gain coverage in high impact print, online and broadcast media including profile pieces, feature stories, bylines or commentary to market trends/ news of the day
Secure guest spots on top tier, largely distributed podcasts
Create and manage a spokesperson program, ensuring speakers are regularly media trained
Develop a proactive PR practice by regularly monitoring and identifying opportunities to trendjack news of the day or enter mainstream/industry conversations through headlines of the week
Manage inbound inquiries and requests.
Build compelling submissions to earn recognition in awards and speaking programs
Create and manage reviewing of critical communications materials (pitches, press releases, media lists, messaging guides, statements, briefing materials, coverage reports and more)
Take stories from concept to launch - create themes that resonate through media, social, thought leadership, marketing, and build the necessary assets to bring the idea to life on multiple channels
Contribute to the thought leadership and content marketing strategy
Compose webinar, LinkedIn Live, Clubhouse, video and presentation narratives, build the outlines and prep docs for executives
Oversee the execution of Braintrust and co-founders social media to engage with our community and generate broader publicity to help grow our awareness in the market
You are mission-driven and ready to make a major impact on the future of work
You are a natural storyteller with exceptional writing skills
You can spot opportunities for unconventional narratives
You are highly autonomous, communicative and organized
You have a growth mindset with the motivation to approach challenges creatively
8+ years experience working in communications, public relations and social media with a majority of time working in-house
2+ years team management experience
Startup experience a must, experience taking a company public or leading political campaigns a big plus
Experience managing external agency partners
Demonstrated abilities in executing complex communications programs with an emphasis on storytelling and integration across traditional and digital channels
Strong interest in cryptocurrency, can navigate the space, knows the key players and influencers
A proven record of success, building and positioning brands as well as establishing relationships with press and industry influencers
Experience in developing research driven narratives, gathering, synthesizing and analyzing insights into newsworthy content